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Look Forward to the Car Marketing Future

Aug 11, 2011
The car marketing in 2011, people are paying much attention to it. Because of car has been played important role in our life. In the past two years, car marketing was swift growth. Next year it will be able to maintain a rate of more than 10%, which can have faster growth, we are concerned about.

Since the previous Shanghai auto show in 2009, China has overtaken the United States as the world's top car market and the event has accordingly emerged as one of the world's biggest auto fairs. The new energy vehicle opportunity here is probably bigger than in other countries.

Auto sales in China rose more than 32 per cent last year to a record 18.06 million units as its economy powered out of the world economic downturn. Meanwhile, Automakers are also seeking to get a foot in the burgeoning "green" car market in China, where the government is encouraging electric-car development in a drive to reduce the country's notorious air pollution and conserve energy.

Auto repair marketing is one big promise. We are promising customers a result; a car that is fixed. The biggest most important auto repair marketing promise is that you will solve the customer's car problem and they will not have the same problem again in the near future. We just talked about the big promise and how important it is, but in your auto repair marketing, don't forget that every little promise matters.

Insurance is using the mobile channel to solidify its "Nationwide is on your side" promise to consumers. The new application helps car shoppers access unbiased information on specific cars from multiple reliable sources to help choose the new or used car that's right for them.

The application is very much a brand play in the sense of showing our brand promise, Nationwide Mobile, the first application of its kind from an insurance company, provides a tool kit that helps customers begin the claims process conveniently on their Phone or iPod touch.
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