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Choosing Domain Names - 5 Quick Tips on How To Choose A Good Domain Name

Feb 27, 2008
Choosing a good domain name can help you in your business. In this article, we shall go through 5 tips on how to choose a good domain name.

Tip 1: Choose a Meaningful Domain Name

If you are selling health supplements, you should choose "healthsupplements dot com" instead of "ilovepizza dot com" for obvious reason. Let say a person is looking for vitamin C pills; he is more likely to visit "healthsupplements dot com" instead of "ilovepizza dot com".

Choosing a meaningful domain name will also help you in your search engine ranking. For example, if you choose "healthsupplements dot com" and your webpage is also optimized (optimized means your webpage title, meta tags, keywords and content are relevant to one another) with the term health supplements, you will have a better ranking for the term health supplements.

Tip 2: Length of the Domain

Should you choose a short or long domain name? Most people may argue that a shorter version is better than the longer version . Well, I agree. A shorter domain name is usually easier to remember. Of course, it depends on the situation.

For example, "IAmADatingCoach dot com" is a better choice compared to "IAADC dot com" since the former is easier to remember. Yet, you won't want to choose "IAmADatingCoachWhoHasTaughtThousandsOfStudentsSuccessfully dot com". People won't remember such a long name and even if they do, it would be a chore to type.

Tip 3: Avoid Trademark Names

You should avoid domain name that looks too similar to terms like eBay and Amazon. Registering these domain names can get you into trouble. You may be forced to sell the domain name. In the worst case scenario, you may even be sued. If you are unsure, it is always a good idea to consult a lawyer, especially if you are planning to start a long term lucrative business.

Tip 4: Try Not To Use "_"

If possible, try not to register a domain name with hyphen. Imagine you have a domain name "eat_pizza dot com". There is a very high possibility your potential customer will end up in "eatpizza dot com" instead. Most people don't type hyphen in the url.

Tip 5: Use .com Whenever Possible

".com" is the most popular domain name extension. Most people will try .com first whenever they are searching for a website. Unless your website has a special purpose, try to register a .com.

Special Case:
If you are in education, then you may want to register a .edu extension. If your site is geared towards providing information, then .info may be a good choice. However, in most cases, a .com will be a good choice.
About the Author
Lubano Lim is Netpreneur who enjoys marketing on the Internet.

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