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New School Network Marketing - The Death of Network Marketing

Feb 27, 2008
Have you read the report "Death of Network Marketing"? No? Well, it doesn't matter because I can briefly tell you what the report is about. It is about the new way that network marketing should be conducted, using the power of the internet. There are several terms for this new school network marketing. Some call it internet network marketing, some call it internet MLM. In this article, I shall address one question that will help you know more about the power of new school network marketing.

1) I have heard experts saying that you can automate your lead generation and follow up
using new school network marketing. Is it true?

I am not sure if you have been involved in offline MLM before. Generally, for a traditional offline MLM, there is a lot of work involved.

Let's talk about the first step of collecting leads. One common way to do so is to speak to your friends, family, relatives or anyone you know personally. This is a very tedious process that has to be done manually. You have to approach them one by one.

The drawback of this method is that out of around 100 people you approached, perhaps only 1 or 2 of them are interested. The reason why this can occur is because the prospects you are approaching are not targeted. Most of them have no interest to be involved in any business opportunities and they may even be skeptical about network marketing.

However, let's consider that we are using the internet to generate leads. If you have been using the internet for a certain period of time, you will know that most people use the internet to search for information. They will usually use the search engine like Google or Yahoo to search for what they want to know.

If someone is interested is interested in any business opportunities, they will usually type in terms like "how to make money", "how to become rich", "mlm opportunities" etc. Knowing this, we can easily position ourselves before them and try to capture their email address.

One way you can do that is to create Google Adwords campaign. All you have to do is to set up the campaign once and it will do the work for you. Of course, you will have to monitor the result of your campaign from time to time. However, by using this method, you no longer have to collect leads one by one. Furthermore, the leads that are collected are of a higher quality.

In traditional MLM, you have to call up your prospect manually. Again, you have to do it one to one. You have to give the same presentation again and again. However, with new school network marketing, the follow up process can be automated. What you need is an auto responder.

Perhaps you do not know what is an autoresponder. Let me just give you a very simple example. Have you ever sent an email to your friend and you receive this reply, "Out of Office Notification". Since your friend was not in the office, how could he reply you. Well, he used an autoresponder to do that. What an autoresponder can do is to follow up with your prospect automatically through several emails. All you need to do is to setup the autoresponder once.

The advantage of this method is that you have lots of time to follow up with your prospect and educate them about your product and you can do it in a non threatening manner. In the offline world, you will only have a short period of time to convince your prospect or they will be gone forever.
About the Author
Lubano Lim is a Netpreneur who enjoy marketing on the Internet.

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