Home » Writing » Article Writing

Ways To Write A Keyword Article

Feb 27, 2008
There is a lot of talk these days about using keyword articles to attract visitors to a website and with the growing use of article marketing, there seems to be some benefit to using this method in a companys marketing plan. There is also some confusion about the use of keywords as well as what they are and what they mean to a website owner.

First of all, keywords are those entered into a search engine by an internet user who is looking for specific information. They may not know exactly what they are looking for but they know what they want. For example, if a person is looking for home improvement tips about replacing ceramic floor tile, they have the option of entering many different search terms, which really is what keywords are all about.

They may enter the term replace ceramic floor or simply enter ceramic floor and start looking at the search results pages for the information they can use. Terms such as replacement floors or replacement ceramics may also be used and business owners will have no idea what terms the user will look for and when beginning their search most users rarely find what they want on the first few tries. Unless, there is an article somewhere that uses that exact phrase.

Typically, an article will contain a specific search term between four and 12 times, depending on the length of the article and the search time needs to be placed in the article so that the writing remains grammatically correct and the phrase is a natural order as though it belongs there and not used simply to use it. Unfortunately, some websites will use what is termed keyword stuffing, which uses the phrase 30 or 40 times in a four or 500 word article, which is a turn off for the search engines and really offers nothing useful to the web searcher.

Articles need to offer some value to the person conducting the search. If the company that sells replacement ceramic tile can produce a series of articles on the best way to remove the old tile, remove the old glue or cement from the surface, how to prepare the surface for new tile and other areas about the subject, they will provide valuable information that can draw visitors to their site where they may actually buy the tile.

These articles can be published on their own website on pages dedicated to helping potential customers learn how to replace the tile. They can also be published on home owner remodeling sites as tips for others. One thing that articles cannot do is advise the readers to visit a specific site or a specific business. This is unacceptable to search engines as well as to other web ezine publishers.

All published articles can have an authors biography giving the author credit for the article as well as outline their competence in the subject matter. The block on these articles could talk about their experience level in ceramic tile replacement and the years they have been involved in the business as well as mention they operate a business at the website location including a hot link.
About the Author
Obinna Heche. Los Angeles - California

Delivering the best home based business ideas and
opportunities so you can work at home successfully..
http://www.articlemarketer.com/5554.html
Rating:
Please Rate:
(Average: Not rated)
Views: 283
Print Email Report Share
Article Categories
    • Artists
    • Gambling
    • Humanities
    • Humor
    • Movies
    • Music
    • Photography
    • Tattoos
    • Television
    • Classic Cars
    • Motorcycles
    • Recreational Vehicles
    • SUVs
    • Trucks
    • Vans
    • Branding
    • Business Opportunities
    • Careers and Jobs
    • Corporate
    • Customer Service
    • Direct Mail
    • Entrepreneurship
    • Ethics
    • Financing
    • Franchising
    • Home-Based Business
    • Human Resources
    • Import and Export
    • Leadership
    • Management
    • Market Research
    • Marketing and Advertising
    • Negotiation
    • Network Marketing
    • Networking
    • Organizational
    • Presentation
    • Project Management
    • Public Relations
    • Small Business
    • Strategic Planning
    • Team Building
    • Telemarketing
    • Training
    • Data Recovery
    • Databases
    • Games
    • Hardware
    • Networks
    • Operating Systems
    • Programming
    • Security
    • Software
    • Spyware and Viruses
    • Ask an Expert
    • College and University
    • Home Schooling
    • K-12
    • Languages
    • Online Education
    • Psychology
    • Accounting
    • Credit
    • Currency Trading
    • Debt Consolidation
    • Insurance
    • Investing
    • Leasing
    • Loans
    • Mortgage
    • Mutual Funds
    • Personal Finance
    • Stock Market
    • Structured Settlements
    • Taxes
    • Wealth Building
    • Coffee
    • Cooking
    • Gourmet
    • Recipes
    • Wine and Spirits
    • Acne
    • Aerobics
    • Alternative Medicine
    • Beauty
    • Cancer
    • Cosmetics
    • Depression
    • Diabetes
    • Diseases and Conditions
    • Fitness Equipment
    • Fitness
    • Hair Loss
    • Heart Disease
    • Medicine
    • Men's Health
    • Muscle Building
    • Nutrition
    • Skin Care
    • Supplements and Vitamins
    • Weight Loss
    • Women's Health
    • Yoga
    • Arts and Crafts
    • Babies
    • Collecting
    • Elderly Care
    • Genealogy
    • Hobbies
    • Parenting
    • Pets
    • Pregnancy
    • Woodworking
    • Feng Shui
    • Gardening
    • Home Appliances
    • Home Security
    • Interior Design
    • Landscaping
    • Affiliate Programs
    • Article Marketing
    • Auctions
    • Audio
    • Banner Advertising
    • Blogging
    • Broadband
    • Domain Names
    • E-Books
    • E-Commerce
    • Email Marketing
    • Ezines and Newsletters
    • Forums
    • Internet Marketing
    • Link Popularity
    • Pay-Per-Click
    • Podcasting
    • RSS
    • Search Engine Marketing
    • Search Engine Optimization
    • Security
    • Social Media
    • Spam
    • Video
    • Viral Marketing
    • Web Design
    • Web Development
    • Web Hosting
    • Copyright
    • Cyber Law
    • Intellectual Property
    • National, State, Local
    • Patents
    • Regulatory Compliance
    • Trademarks
    • Buying
    • Selling
    • Baseball
    • Basketball
    • Boating
    • Cycling
    • Extreme Sports
    • Fishing
    • Football
    • Golf
    • Hockey
    • Hunting
    • Martial Arts
    • Running
    • Scuba Diving
    • Soccer
    • Swimming
    • Tennis
    • Dating
    • Divorce
    • Marriage
    • Weddings
    • Astrology
    • Buddhism
    • Christianity
    • Faith
    • Hinduism
    • Islam
    • Judaism
    • Meditation
    • Metaphysical
    • New Age
    • Cable and Satellite TV
    • Cell Phones
    • Communication
    • Gadgets and Gizmos
    • GPS
    • Satellite Radio
    • Video Conferencing
    • VoIP
    • Addictions
    • Coaching
    • Goal Setting
    • Motivational
    • Stress Management
    • Time Management
    • Clothing
    • Electronics
    • Fashion
    • Gifts
    • Jewelry
    • Causes and Organizations
    • Environment
    • History
    • Holidays
    • Men's Issues
    • Nature
    • Philosophy
    • Politics
    • Women's Issues
    • World Affairs
    • Air Travel
    • Camping
    • Cruises
    • Destinations
    • Outdoors