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How Can You Sell Your Properties Like A Pro

Feb 27, 2008
Do you know how professional real estate investors are able to sell their properties on demand? You might think that they used their connection and their big marketing budget to accomplish it, well yes, it's true. But they employ more than these two factors, they employ strategy. The good news is that you too can learn how to sell their properties on demand.

When you invest in an already established industry like the real estate, you are given the chance to learn and apply the strategies that were already tested and proven by others ahead of you. When you want to learn strategies to sell your property for example, all you need to do is read about how seasoned investors do it and apply it to your business.

All seasoned investors are watching their price closely when considering a sale. They know that 80% of the buyers' decision to buy or not to buy is based on the price of the property. That is why you have to exert some effort to learn how to properly price your property for sale. Don't price it too high that your potential buyers might think you're just in it for the money but don't price it too low either that you end up eroding your profit. You should aim for a markup that is 20% of listing price.

Seasoned investors never fail to prepare their property for inspection also. They know that making a sale depends on a great presentation. Seasoned investors prepare their property for sale days before presenting it to their potential buyers. Don't be too complaisant about making the house spec and span because you're on a steep competition when you sell a house in this state of the housing market.

Being proactive in this state of the housing market also ensures that you can sell your property within the time you planned. Make some effort to expose your property for sale to the potential buyers. Seasoned investors used to employ the service of Multiple Listing companies to bring in more buyers.

Do what professional investors do and follow up on your potential buyers. Sometimes, even though buyers consider your property to be fit for them, they may have special requests that when not taken cared of might make them lose their appetite over your property. Give your potential buyers several choices to acquire your property; consider opening it up for lease option or owner financing.

If you're an individual home seller, it's best if you leave your home for your potential buyers to explore for themselves. But, if you're train to do marketing and you know how to cater to customers like the agents from Macy's, then it's best to guide them around your house. You can show your favorite part of the house and you can tell them what fond memories you have in that particular room.

You should not fail to remember, however, that this day is for your buyers. You are sharing your fond memories to them just to give them a glimpse on how they, too, could use the room. Remember that they are not interested to listen to the whole story. Buyers would love to explore the house on their own so that you should never fail to give this opportunity to them.
About the Author
Author Jack Cockrel is a real estate investor based in Atlanta, Georgia. He has transacted more than 750 properties since 1996. For Real Estate Investing Tips get his free course Real Estate Investing Free Course.
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