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Make Money Copywriting: Your Copywriting Business's Services

Feb 28, 2008
Copywriters are in huge demand. As a freelance copywriter, you'll need to decide what kind of copywriting services you can offer your clients.

You can offer a wide range of business writing services, often involving marketing: your services relate directly to a company's bottom line.

Here's a list of four different types of copywriting services which you can offer your clients. Choose those which appeal to you:

1. Promotional copy - advertising

Advertising copy is advertising text in all its forms - both online and offline.

Many copywriters start their careers creating the text for brochures, and for print display and classified advertisements. Since all businesses need to create advertising, this is a lucrative form of copywriting.

2. Direct sales copy - someone has to write junk mail, it might as well be you

Writing direct marketing copy is a lucrative form of copywriting. It's salesmanship in print. Direct marketers write copy for sales letters both online and offline.

A direct marketing sales package will include the sales letter, as well as other copy for the mailers, and often follow up letters too. Many copywriters, when creating direct sales packages, prefer to accept a royalty on the total sales made by the package.

3. Web copy - copywriting for the Web

Web copywriters are hired by many companies to maintain their Web sites, writing copy which can range from informational copy, to catalog and longer sales copy. As a Web copywriter, you need to be knowledgeable about the needs of Web marketing, and you may write many different kinds of copy: blogs, ezines, and Pay Per Click advertising.

4. Public Relations copy - press releases and more

There's much more to Publication Relations (PR) copywriting than press releases. A PR campaign may involve writing a series of press releases, along with company backgrounders and bios of the company principals.

As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.

So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.
About the Author
Angela Booth is an expert copywriter who can help you to get started in a lucrative copywriting career in just a week. Her Copywriting Master Class teaches you to become a copywriting pro.
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