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Attract High Quality Traffic

Feb 28, 2008
Do you participate in a program such as Google Adsense or Yahoo Publisher's Network? If so, you are essentially known as an affiliate. As an affiliate, you hope that visitors will click on the advertisements that are displayed on your website. If and when this happens, you get paid. As nice as that sounds, internet users must first make it to your website, before they can click on one of your advertisements. With an unlimited number of websites to choose from, getting traffic may seem like an overwhelming process. While it can be, there are a number of ways that you can successfully increase your traffic, and, in turn, the amount of money that you can make as an affiliate.

As an affiliate, your goal is to receive website traffic. While any traffic is better than no traffic at all, you may want to aim for high quality traffic. High quality traffic includes internet users who are looking for something that you have, whether it is information on working from home or caring for a sick pet. High quality traffic also includes internet users who are likely to click on your advertisements. This, in a way, relates to you and your website having what they want.

One of the best ways to get high quality visitors to your website is to have high quality content. With website content, many of us only associate content with search engine rankings. While high quality content is an important part of search engine optimization, SEO, it can and should be used for more. The majority of internet users actually read the information that they find online; therefore, there is a good chance that your website content will actually be read. Having interesting and easy to read content will ensure that your visitors don't take one look at your site and then leave. It is also important to note that high quality content is likely to attract better advertisements.

The design of your website is also important. In fact, it may be just as important as your content. You want your website to look professional, attractive, and appealing. Unfortunately, there are many webmaster who mistakenly believe that their websites need to be flashy, literally. Although flash intros are neat, you might be surprised to hear that many internet users don't like them. In fact, a large number of internet users are known to avoid these sites, especially if they do not have a "skip intro," button. You will want to go with plain, simple, yet professional. If you need assistance with the design of your website, you may want to think about hiring the services of a professional web designer.

In conjunction with the design of your website, it is also important to examine your ad placement. Where your advertisements are displayed will have an impact on how often they are clicked. If you are a Google Adsense member, you should have access to what is known as a "Google Heat Map." This helpful map gives you suggestions on where you should place your advertisements. Following this outline or a similar one will increase your chances of clicks. If you choose not to use Google's map, you will at least want to remember to keep all of your advertisements above the fold. Your site visitors should be able to click on your advertisements right a way; they shouldn't have to scroll down to do so. In fact, if you have poor content on your site or if your site's layout is unprofessional, your visitors may never even scroll down to see your ads.

As it was mentioned above, all traffic is better than no traffic at all. However, as you can see, it is relatively easy to aim for high quality traffic. That is why you are urged to target those that may help you generate income.
About the Author
Tim McLendon is owner of BandoMarketing.com and writes on tips to improve your Internet Home Based Business.
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