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Why Not Make Your Banner Ads Actually Clickable?

Feb 29, 2008
Why not use reverse psychology in your banner ads. You could tell people not to click on your banner ad. For example, you could have: "Don't Click Here If You Are Happy with Your Looks." Another example would be: "Stop! Don't Click Here Unless You're Filthy Rich!"

Make your banner ad words as attractive and alluring as possible. Think of words like "hot", "ultimate", "sizzling", "powerful", etc. Your words have to relate to and also highlight your complete offer. You can also use very specific words. For example you could say, "Click NOW To Increase Your Traffic By 300%!"

You can always offer your prospects a monthly installment plan. Tell them they can pay with easy monthly payments. For example, you could say, "You Can Own Our New Website Builder With 4 Easy Payments Of $29!" A pretty cool idea would be to cut out one of those payments later on in your ad copy.

You can sometimes use a good guarantee on your banner. You could even include the guarantee as a headline for your offer. It might read "Twice your Money Back Guarantee!", "Your One Year Money Back Guarantee!", etc. If you're including bonuses then you could also say, "Keep Your Bonus Software Even If You Ask For A Refund!"

Why not sometimes considering a discount offer on your banner? People are always looking for great deals. You can offer a percentage discount, dollar discount, "buy one get one free" discount, etc. An example would be "Get 40% Off Our Shocking E-book - What the Gurus Aren't Telling You!"

Now and again why not advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and it takes the 'fear' out of it. They feel safe clicking on your banner and trying out your service or product. For example, why not say, "FREE Trial Version of the Software" Another example would be "Free Trial Membership for Seven Days"

Always let people know the major benefit of your Product, Website or Service on your banner ad. People need this spelled out for them even if you're selling Diet pills you still have to show them a benefit even if You think it's obvious. It could be benefits like "save money", "make money", "increase energy", "lose weight", "save time", etc. A great example would be, "Lose 25 Pounds In One Month Guaranteed!" Another example, "Make $300 In One Day Easily!"

Always tell people to click on your banner ad. It's a "Call To Action" and a lot of people will automatically do as they're told. Also new people to the Internet might not even know they can click on the banner. Simply having the phrase "Click here" on the banner will definitely increase your click-thrus. You can experiment with making it a stronger order or command like "Click Here NOW! or "Click Here Before It's Gone!"

Periodically advertise a Free Offer on your banner ad. People always love free stuff. The freebie obviously need to relate to your target market. If the freebie is attractive to them of course they will click on the banner. I would possibly say, "Free Members Forum" or "Free Website Tips E-book!" or "Free 20 lesson course in Real Estate Investing"
About the Author
Russell Marsh is an independent Internet Marketer. This Online Business website helpandinfo.com has lots of resources and help for those wishing to make a living on the internet. Russell is a Consultant with CarbonCopyPro
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