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Google Adwords - How To Use Google Adwords To Drive Laser Targeted Traffic and Make Money

Feb 29, 2008
Traffic is the most important thing that you need to have if you want to make use of your website to generate more businesses and make money. The point of having a website to represent your business is to be visited and viewed. If there is no traffic, there will be no use of having a very well-designed and attractive site.

When there is a substantial amount of traffic to your site everyday, you will be able to make use of the traffic to get yourself more businesses, either directly online or offline. But not all traffic is successful in getting you more businesses. In order to get quality business leads from your website, you need to drive laser targeted traffic to your site first.

So what do I mean by laser targeted traffic? It is the kind of traffic that is hungry for your products or services, and is willing to buy from you if you are able to show them what they are looking for.

One of the greatest ways to drive laser target traffic is to advertise on search engines. As search engines became the best tool for people to search for information online, it will be ideal if you are able to make known your business to the right group of people who are searching for your products or services.

Right now, there is no other advertising channel that would be worth every cent than using Google Adwords. Google Adwords is fast becoming the most widely used advertising method on the Internet. By typing a general search terms like flowers or chocolates in Google, you will be able to see a large amount of advertisers competing with one another to get good spots on the sponsored listing space.

So how does Google Adwords work? To advertise on Google, you need to pay a certain fee depending on the number of keywords your ad is targeting to. Each time a person does a search on Google using the keywords that you have selected, your ad will appear on the right hand side of the result page. If the person does not click on your ad, you will not pay. You will only pay when someone clicks on your ad and visit your site. This is called the pay-per-click advertising model.

In order to drive targeted traffic to your site, use keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand, which could help drive laser targeted traffic to your site.

Other than featuring on Google, your ad can also be seen at sites such as AOL, AskJeeves and other websites that are partners of Google. These sites also show Adwords ads that react to searches done by visitors. To feature on these sites, you need to choose the Content Network option in the Adwords system.

Using Google Adwords definitely can bring an enormous amount of targeted traffic to your website. As long as you do not overspend, you will be able to use your advertising money to make more money.
About the Author
Cheow Yu Yuan is the co-founder of HomeBizGears.com, an online marketing and branding agency.

Check out more about Online Marketing and Branding at www.homebizgears.com
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