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Catchy Headlines Have Higher Conversion

Feb 29, 2008
Getting the attention of the reader can make the difference between a thriving online presence for your website or blog vs. crickets chirping and no traffic in sight. When you think about it, having a well positioned opportunity to get picked vs. actually being clicked is what true optimization is all about.

It's the little things that make the difference when people are skimming search engine results that can obscure your pages from their vision such as a title that looks like all the others on that page. If someone took the time to write a thoughtful, concise and informative title, the intuitive assumption is, the content residing on that page is truly unique and above par. Write a great hook (catchy title) to trigger reader response and your pages can virtually get flooded with traffic.

Likewise, if your content is well written, informative and engaging then you can expect an increase in sales conversion. The bottom line is, you get one shot (for that search), don't blow it. Let's talk about the title tag, although the first instinct is to try to fit all possible variations of your keywords with plural form and acronyms as well, another strategy suggests that your title should be a snapshot of what to expect when the reader engages your page.

This lessens the feeling of getting baited or duped into a page, when the content is wishy washy. Sure, people are trigger happy on the mouse button, but even more agile in clicking the back button. In looking at the grand scheme of things for your SEO, Top 10 Positions are great, but sometimes you have to realize that people type in the strangest queries in search engines, and believe it or not, even in Google they don't always find what they're looking for on the first page.

Contrary to popular belief, people actually drill deeper into search engines looking for more meaningful content, and titles play a major role in this phenomenon. Call it curiosity, boredom, or whatever you like, but by using this as part of your SEO strategy, you can blanket the top 10, top 20 and top 30 results with variations on a theme to increase your online exposure.

Blogs, for example, have a tendency to rise easily in search engines, if your site has any authority, combined with link building, you could easily research a term using a keyword discovery tool, write a blog about it (using a compelling yet keyword rich title) publish and socially bookmark it to preserve it's longevity. In addition you could employ article marketing to hit the search engines from another angle, or add a new page to your website (with strong internal links) as the Trifecta to extend your coverage of the top 30 even further.

If you truly analyze your stats and see just how much traffic arrives from the long tail or unintentional optimization of keywords that exist on your pages, then this positioning tactic is a worthwhile pursuit. If you are receiving 85% of your traffic for instance, from long tail searches, then the natural solution would be a healthy combination of creative copy writing for the titles and introductions (since they are what show up in the title and description area in search engines). Top 10 is great, but top 20 can be equally as lucrative to target your optimization.
About the Author
Jeffrey L. Smith is an seasoned search engine optimization expert and founder of SEO Design Solutions SEO Company. Jeffrey has been involved in internet marketing since 1995 and brings fresh optimization methods and SEO Services to businesses seeking organic search engine placement.
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