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How To Promote Your Business With A Blog

Feb 29, 2008
In order to succeed, business owners realize that they have to promote their business. Often times, they need to find creative ways to accomplish this. One way that is being used more and more is blogging. It is a wonderful way to get the word out about your business without spending thousands of dollars on advertising. One of the first things that you should do before you start to blog is determine who is going to be your target audience.

The next thing to remember is that there are certain guidelines that you should follow to be sure you target the audience that your business needs.

Be as clear as possible

What you include in your blog is critical to your business. Be as clear and concise as possible. Do not clutter it with useless facts or blurbs; it will only take away form the subject. You want your readers to focus on the products and services that you provide, not on anything else.

Be creative

When you are writing your blog, being creative will keep a reader's attention. By being creative, the reader will look forward to more posts and possibly even referring his or her friends and associates to your blog. If writing is not your forte, you can hire someone who is creative to write for you.

A creative writer will be able to come up with fresh ideas and inventive ways to hold the attention of your readers.

Post often

When you start a blog, it is important that you use unique content and make sure that it is informative. Once you have gotten your readers attention, they will come back to your blog often, so it is crucial that you keep it updated. It is recommended that you write at least two blogs per week in order to keep your readers interested. There are many who post to their blogs on a daily basis.

Title tags

Title tags are a great tool to use when you are blogging. The title tags are what appear on the top of your web page (the very top blue bar) when a search engine is used, and are a very important tool to use in order for your blog to be indexed and ranked by search engines.

When you first create your title tags, it is very important that you use as many keywords as possible in the description. This will allow the search engine to find the keywords and display your site. It is crucial that your title tags not only describe your content, but also contain information that will capture a reader's attention and entice them into reading more of what you have to offer.


When you have a blog, you want your reader's opinion on what you have to offer, and creating a feedback section on your blog is an excellent way to find out what your readers think.

Most people want to express an opinion, and with a feedback section, you are not only giving them the opportunity to do this, you can also learn from their answers and possibly come up with new and innovative ideas for your blog. There are many benefits to blogging, and more are being discovered every day. All it takes is a little imagination.

Blogging is fast becoming one of the most used tools for spreading information and ideas on the Internet. It is a means of advertising that is still in its infancy but quickly growing in popularity.

All it takes to create a blog is a little imagination and determination to succeed. Those who use blogging have stated that it is one of the most effective methods of promotion that they have ever used.
About the Author
Peter Geisheker is the CEO of The Geisheker Group marketing firm. Peter develops and implements strategic marketing programs for businesses of all types and sizes. For a no-obligation quote, contact The Geisheker Group marketing firm today.
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