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How to Use the Internet to Market Your Home

Feb 29, 2008
There is one thing that every home seller absolutely needs. It doesn't matter how much you are selling your home for, it doesn't matter how old or new your home is, and it doesn't even matter if you are selling your home yourself or using a real estate agent. Home sellers need to have an attractive online presentation of their home.

Sellers need to put themselves in their buyer's shoes. When you go online to look at homes, which ones do you spend the most time with? Chances are, if you see one that has maybe three or four pictures of questionable quality, you'll move along to the next one because it didn't catch your eye. The pictures didn't do their job, which is to attract you and keep you interested.

Now which homes do you spend the most time with? I'll bet that you spend a few minutes or more with the ones that have nice virtual tours, good quality pictures, lots of pictures of the entire house, and a nice presentation. It's just our nature. We are attracted to visually stimulating things, and it's no different with homes.

I say all this because there are companies out there that offer high quality, professional home marketing the the online audience. One such company is Obeo.

Obeo utilizes some great interactive features when they display a home online. For example, let's say you pull up a picture of a kitchen in a home that you like. You like the kitchen, but you'd like the countertops a different color. With a click of the mouse, you can change the countertop color. Or maybe you'd like to see what it would look like with hardwood instead of tile. You can do that too.

You can use this feature in other rooms of the house as well.

Or say you are trying to imagine how your furniture would fit inside a new house that you're viewing online. Obeo lets you drag and drop furniture into the floorplan of the home. You can know exactly how you will set up your stuff before you even move in.

In addition to all this, Obeo just makes it look good. Their photos are high quality, and their tours really engage the buyer. And again, if you are the buyer, you want to be engaged or you will lose interest plain and simple.

So when you are talking to your agent about how they will market your home, make sure they know that you expect an unparalleled online presence for your home. It could make or break whether a buyer will come look at your home or not, and you need every advantage that you can get.
About the Author
Nathan Blair is a real estate professional in Salt Lake City, Utah, specializing in residential home sales. He enjoys helping people who are relocating to Utah, or who are moving from inside the state. Nathan would be happy to help you or anyone you know buy or sell a home in Utah.
You can visit his Salt Lake City Utah Real Estate Blog and hisUtah real estate website for more information.
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