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Internet Marketing 101 - What You Need to Know to Get Started

Mar 1, 2008
As more and more people are spending more and more time browsing and shopping on the internet, a trend which is only likely to grow in the coming years, the burgeoning world of internet marketing is turning into one gigantic, globally networked mall.

Today's netizens - those folks who Google and Amazon search everything before they make a move or a decision - are constantly hunting for the best value for their money. As more and more 'traditional' businesses are joining the bandwagon, internet marketing is booming and so is the trend to join the growing number of people making money online as internet marketers.

Also called as e-marketing, it has its own laws, own gurus and its own 'netiquettes.' What has grown exponentially is our imagination of how to market the power potential of the Web. If you are new to the topic and want to start a business online, you'll need to familiarize yourself with a number of techniques marketers use today to create and promote their products and services. A few common methods of internet marketing are:

* Affiliate marketing
* Search engine marketing
* Advertisement displays
* Email marketing
* Blogging
* Viral marketing
* Business analysis
* Direct sales
* Link building
* Search engine optimization
* Article submission
* Press release
* Newsletters
* Directory submission

The basic marketing strategy is deceptively simple - focus on increasing the customer traffic to your client's (or your own) web site and develop brand recognition or generate sales. The main focus should be on getting as many potential buyers as possible from the client site and also gain higher ranking at the top of search engine results listings.

When a customer searches for a product on Google, Yahoo, or elsewhere, the top ten pages have the highest odds of being visited by the customer. When the preferred technique is email advertising, email lists have to be targeted by special software for marketing your services. Similarly, link building and web directory submission needs linking to as many sites as possible with the least possible cost. The webmaster has a choice between manual submission of links, permanent reciprocal links by negotiating with other websites, and free directory submissions. The main focus is always on increasing the traffic to the website involved.

To fully utilize the benefits of internet marketing, you should use all the techniques possible, not rely on just one or two. Take full advantage of each and every one as much as possible. Web promotion continues even after the business has been successfully established so consider the time you spend now to be an investment for your business for many years to come.
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