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The 3 Most Common Mistakes in Affiliate Marketing

Mar 1, 2008
Affiliate marketing is one of the most effective and powerful ways of earning money online. Since these affiliate marketing programs are easy to join, implement and pay a commission on a regular basis, more and more people are now entering this business. It's easy to see why.

However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion of the profit they could be making. Avoiding these mistakes may shorten the learning curve for someone new to affiliate marketing and can help even experienced affiliates to be more profitable. Here are the 3 most common mistakes.

1. Selecting an affiliate program that you are not best suited for.

Now, you might be asking yourself: "What does that mean?" Many people want to earn from affiliate marketing as fast as possible and in their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is "hot". They choose the product that seems to be in demand without actually considering if the product appeals to them.

Instead of jumping on the bandwagon, look for a product or service which you are truly interested in. For any undertaking to succeed, you should take some time to plan and figure out your actions.

Select a product or service that appeals to you. Then do some research about that product or service to see if it is actually in demand. Also, promoting an affiliate program you are more passionate about is easier than promoting one for the sake of making lots of money.

2. Joining too many affiliate programs.

Since affiliate programs are very easy to join, you might be tempted to join several affiliate programs to try and maximize your earnings. In addition, you may think that there is nothing wrong with joining many programs all at once, but assessments of successful affiliate marketers have shown this not to be true.

However, while it may seem to be a great way to have multiple sources of income, joining multiple programs and attempting to promote them all at the same time will prevent you from focusing enough energy and effort on each one. Not putting enough effort in working each program will likely prevent you from maximizing its profit potential.

The income generated will not exactly be as large as you may have expected it would be. The best way to get excellent results is by joining just one program first. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, joining other affiliate programs, one at a time, is fine.

The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking very bright and it seems affiliate marketing will be staying around for a long time.

3. Not buying the product or using the service.

As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. Look at products you already use. Ask yourself how much easier it would be to promote one of them, as opposed to a product you've never used. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. It is easier to promote a product or service when you've experienced the benefits of it rather than guessing at how someone would benefit from using it.

Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you do that, your efforts will have much more credibility as you are aware of its advantages and disadvantages. Your customers will then sense the sincerity and truthfulness in you and this will encourage them to take action and purchase the item for themselves.

Many affiliate marketers making these mistakes cost themselves significant profits as well as wasted effort. It is arguably the many reason people fail at affiliate marketing and eventually abandon the business. Try to do everything to avoid making the same mistakes.

Take the time to analyze your marketing strategy and check if you are in the right track. Any business worth going into is worth your effort to investigate and prepare. Avoiding these mistakes can greatly improve your profits in affiliate marketing.
About the Author
Tom Schaffer is an escapee from the corporate world and is pursuing a life of affiliate marketing at http://www.jerseyshoremarketing.com. For a great affiliate program go to:
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