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The Importance of Using Ezines as a Marketing Tool

Mar 1, 2008
Solo Entrepreneurs and Coaches are often stumped when it comes to marketing their business online. They want to build a relationship with prospects in the hopes that they eventually become regular customers. They also need a tool that requires little if any technical expertise, and is cheap, reliable and fast. One of the best ways to solve this problem is to build that relationship with the list by sending them a regular Ezine.

An ezine is a fancy term for an email newsletter. You are probably already receiving ezines in your inbox, some you read, and others you delete in a flash. It can be as simple as a Tip of the Week, or you can be more creative and create a special template with your picture and logo. Both techniques work well.

There are many reasons for a business or entrepreneur to send out a regular ezine, because it is a powerful, cheap and very effective tool to connect with customers/clients. An ezine can also help you to spread the word about your business, help your customers get to know you and sell your products/services.

The key to sending out a successful and well read ezine is to keep it Simple, Interesting and Informative. Your clients subscribe for a good reason, they want information that is useful and helpful in building their business. Make sure you send it out on a regular basis, every week, or every 2 weeks works well. The more you connect with your clients,the more they get to know, trust and like you, which means they are more likely to buy from you

Top 7 Reasons to publish a regular Ezine:

1. You need to be constantly building a herd (otherwise know as a list of potential customers). You cannot afford to stop going for new business. An ezine allows you to get to more people and encourages subscribers to Tell a friend, thereby expanding your network.

2. An ezine also helps you to promote and sell products, bootcamps, mentorships etc.

3. Publishing an ezine positions YOU as an EXPERT in your field

4. An ezine is a perfect way to stay in touch with your clients and prospects on a regular basis. Most people need to be touched at least seven times before they buy from you. An ezine allows you to reach that goal

5. Lets you spread the word about your business. If you write an interesting, informational ezine, people naturally pass it on to friends and colleagues, they do the hard work for you!

6. Ideal way to CAPTURE email addresses of your WEB visitors. Invite browsers to sign up for a FREE ezine, and hey presto you have a new lead.

7. Cheap and easy to publish, especially compared to a print newsletter. There are no postage or printing costs involved. You can even type it up wearing your pjs in bed!

Did you know on average, that you have to contact a prospect at least 7 times before they will buy from you? An ezine makes this relationship building easy for you.

There are plenty of great, affordable tools online to create professional looking ezines, so start writing to your list and build that lucrative relationship.
About the Author
Yasmin Razaq shows small Business owners, Entrepreneurs and Coaches how to attract new clients, increase sales and create passive income. To download a FREE ECourse and Audio Class on Successful Marketing Online, go to http://thecoachescorneronline.com
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