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How to Make a Search Engine Friendly E-Commerce Company

Aug 17, 2007
Most e-commerce sites are automatically a part of the web, but there are several ways to make them dynamic in order for the search engines to crawl across them. Dynamic design can get your e-commerce site high ranking and bring its content to the first two or three pages of the search. This is very important since the prospective customer rarely looks beyond the first three pages.

Carefully Lay-Out the Web-Design
Your website must have a homepage, category pages, which are part of the main navigational elements, and product pages, which can be linked to a shopping cart.

Content on the homepage positively impacts its search engine rankings. The content on your home page must read well and contain strategic keywords that best define your site. The first paragraph should be kept down to three hundred words and at least eight percent of them should be key words. When your homepage ranks a specific keyword, the search engine normally uses the first part of the content on the homepage to describe your site on the results page. Hence, keep all the content clean and readable with suitable fonts and catchy titles.

Category and sub-category pages are necessary for search engine visibility. These pages classify your product offerings in a logical manner, making it easy for the consumers to locate their desired products.

Consider creating information pages. These content-rich pages contain links into the site and sit on the top of the static URLs. While creating these external pages, you need to be careful of spamming. Creation of excessive static pages to trick search engines may result in the banning of these domains and your site can be black-listed for spamming. Since nearly 85 percent of web users find sites through search engines, being black-listed can easily ruin your e-commerce business.

Use Inclusion Programs Offered by Search Engines
You can use software that enables automated extraction of database-driven URLs, relevant Meta data, and creation of XML feeds, which act as gateways for any search engine program. Several search engines provide companies the option of an XML feed of their database links for inclusion. The fee is based on a cost-per-click rate. Consider going through an inclusion partner to get professional help for creating links on your site to meet the search engine's minimum requirement.

Put Your Content into a Shopping Engine
There are several benefits that e-commerce sites derive by being part of a shopping network. The shopping search engine is specialized at crawling into the data that other search engines cannot, making it easily accessible to the consumers. These shopping networks are syndicated broadly through portal relationships and strategic partnerships with large traffic sites.

Importance of Search Engine Marketing Strategies
Take search engine marketing strategies into consideration while redesigning your website. Pre-planning these strategies can boost your search engine visibility and save substantial time and money in the long-term.
About the Author
David Gass is President of Business Credit Services, Inc. His company publishes afree weekly e-newsletter on Small Business Consulting at their web site http://www.smallbusinessconsulting.com
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