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Marketing Tips For Realtors

Mar 6, 2008
Beginning a career in Real Estate can be very difficult as you are perceived as a small fish in a tank of sharks. Although unexperienced, entering the market with the correct knowledge and tools will take your career right to the top!

With over 90% of buyers and sellers, starting the process online, it is no secret that every Realtor have an online marketing strategy to obtain potential clients.

I hope these 4 Tips For Realtors will help lead you in the right direction:

Market Research - for a Realtor this is an easier task - you know your product. However, you must think of a way to distinguish your product from the competition. This industry is very saturated, and if you don't stand out you are bound to be average, or out of business. So think of your target market, get specific. Realtors now specialize in areas, sub-areas, type of dwelling etc. For example to survive in the Manhattan market, to really stand out you have to brand yourself. If you were really creative you might brand yourself in a certain area (Greenwich Village), and even more you might be a loft specialist. When any Buyer or Seller is thinking of buying or selling in Greenwich Village you want to be one of the first people that comes to mind, especially when dealing with a loft - you are the authority on the subject. So online, you need to come up with key phrases that target this niche, so when a Buyer or Seller (90% of them) is searching online, your website is at the top of the list!

Product Development - Develop a product that will drive traffic to your site, then convert that traffic into a lead, then a deal. Obviously, many Realtors have blogs and personal websites which are great for branding themselves and web presence, but is your name or your company's name ever typed into a search engine? 90% of the time, the answer is no. For example, if I want to buy a loft condo in Greenwich Village unless I already have a Realtor (we are not looking for these people) I would type in "Greenwich Village Lofts" or something similar to this. To capture the potential clients we are looking for, we must have that key phrase (our niche) to be a top result in search engines. It is the phrase not your name, or your companies name that will produce results.

Traffic - Now for your marketing skills. Being a Realtor, you MUST have lots of traffic or you are doomed. Niche marketing is the most effective and efficient tool for Realtors marketing online. Having niche targeted websites is becoming the future of online marketing for Realtors! Personal branded sites are important but you also need a website that gets top page rankings for Buyers, and another website that gets top page ranking for Sellers. To get this, you need websites that are Search Engine Optimized (SEO) and tailored to your target market.

Conversion - this is what you ultimately work for! All of the traffic in the world doesn't mean a thing unless you can convert. After many Realtors obtain an online lead, they offer a free Buyer's or Seller's eBook as a way to initiate contact. Once you have reached this point, it's time to do your job as a Real Estate Professional and provide them with your expertise.

I wish you all the best in your Real Estate Career and hope you enjoyed this article!
About the Author
Want to develop more real estate leads?. For more information on how Agent Stealth Lead Systems work, watch a free detailed video on lead generating websites for Realtors
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