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Why You Need Fresh Content For Your Website?

Mar 6, 2008
By now you've heard the adage that Content is King, but you might not know exactly what that means. Well, content is defined by everything you have on your particular website-the graphics, the marketing material, the banner ads are just examples of the content on your website. In the world of ecommerce, good content has a high stickiness rating and that's the measure used to gauge how well customers are enticed to stay with your website and how often they can be encouraged to return.

One of the biggest steps toward creating a successful website comes when you decide to adopt one of web designs golden rules - Provide Useful Content. This means the content you choose should include all the information necessary for a customer to make intelligent purchases in an easily accessible way. More so, your content should turn each visitor into a loyal customer. Here's the crux of the matter. What is the best way of creating and keeping these elusive return customers?

The answer is a lot more direct than you might think. By keeping your content fresh, customers are more likely to bookmark your site and return habitually to see what's new. This works to your advantage for the entire site or just one or two specific pages. It's useful to have current and up to date information that draws the customer in the same way they might buy the latest issue of a magazine. Don't forget what web content is as well. Some people think it's just the written words on the page, but it can also include images, sounds, videos, and animations.

The more savvy designers and those who hire them know all about search engine optimization (SEO) and what that entails, but not all of them understand how the need for fresh content ties in with page rankings. It's really all about adjusting what works and what doesn't and for how long. Certain keywords and phrases found in your content might help you along for awhile, but it's always good to experiment with fresh text for the reasons described above as well as advancing page rankings. Often, the difference between a successful and unsuccessful ranking campaign comes down to one keyword or phrase.

As discussed above, there's more to the content that will brings visitor's back than the text. The content on any given website incorporates all of the elements on the site and one of the latest additions to draw repeat customers is video. Many websites lately are using a video of the principles talking about a product or demonstrating it in some way to put a personal feel on the site that's sure to draw the customer back in. Some web experts suggest that video is the wave of the future for web advertising, but there's no doubt that no matter how big this phenomenon gets, those using it will see an increase in repeat traffic. Customers warm when they can put a face to a name.
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