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Copywriting: Five Easy Forms of Copy to Write

Mar 7, 2008
Copywriting is writing for business, and it's a very well paid form of writing. Can you write copy?

If you can write an email message that makes sense, and which gets the results you want, you can write excellent copy with a little practice. Your skill with grow with time.

If you're completely new to copywriting, you may be wondering just want copywriters write, so let's look at five different forms of copy.

1. Businesses love brochures

Brochures are short. Some brochures contain just a tagline, a short description, and information on how to respond. Some businesses produce brochures for hundreds of products - think of realtors, and manufacturers.

2. Overviews or white papers are fundamental in business to business

White papers are very popular with businesses selling to other businesses. However, often these creations aren't called white papers. They can be called "news briefs", "reports" or "overviews".

White papers vary in length, from five to many pages, depending on the information they provide; they're a subtle form of selling.

3. Write press releases: businesses love to get free advertising

It's a little known fact that some 80 per cent of news stories originated with a press release, so press releases are very powerful. You can build an entire copywriting services business just on writing press releases.

Since they're written to a format, press releases are easy to write. As a specialist, you could write several a day.

4. Write radio spots - write for performance

Some copywriters specialize in writing for audio, primarily radio advertising, or "spots."

It's easy to break into radio copywriting, because usually DJs are left to write these ads, and they hate it. So get some experience in writing samples, and then ask for an interview at a local radio station.

Radio spots are short. Tape some ads, and transcribe them so you can see how it's done.

5. Ultra short copywriting with taglines and slogans

Most taglines or slogans are short: five to ten words long, and often a tagline will come to you as an inspiration.

If you've got a knack for writing memorable taglines, you can specialize in this form of copywriting - many agencies will want your services.
About the Author
Angela Booth is a top copywriter who can help you to get started a fantastic copywriting career in just seven days. Her Copywriting Master Class teaches you many different forms of copywriting.
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