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Google Adwords, Or Article Marketing?

Mar 7, 2008
Internet marketers are always on the lookout for affordable ways to generate targeted leads for themselves. After all, a good source of traffic will turn into sales. Article marketing is a great method to use as a source for driving targeted traffic.

Another method that is tried and true will generate good traffic to your website. PPC marketing, better known as pay-per click programs. You will pay for this service, but you will generate leads if you know how to play the Adwords game.

When you open a Adwords account with Google, you are choosing your keywords that Google sets a price on per click. These keywords you chose for these ads have to be relevant to the PPC ads about your market.

When a person uses Google to keyword a search for something and the results for the search are listed, it is those Adwords ads on the side of the search pages that are the PPC ads. Adword PPC ads also show up on many other pages in the Internet that are within Googles far reaching domain.

All PPC ads show a relevancy for the topic the person was in search of. Keyword relevancy is everything. It does no good when someone looking for healthy dog food sees PPC ads for organic fertilizer sitting next to the search results.

When these ads are clicked on, you pay Awords a set price for each time someone clicks on your ad and is directed to your website. This is how Adwords makes their money and this is how you get more targeted traffic. Many Internet marketers use PPC as a marketing answer for their products and services.

Before considering this avenue for yourself, take the time to study the Adwords strategies for choosing keywords for your PPC ads. This will put you ahead of the game and hopefully, save you from losing your budget. Knowing your market and analyzing what keywords will target your market effectively will help you use Adwords more to your advantage.

Article marketing is a method that can generate a considerable amount of targeted leads for you. Many affiliate marketers and network marketers alike use article marketing methods to generate a full time income. Some Internet marketers make a considerable income with article marketing techniques.

Article marketing takes work to consistently write good optimized articles for submission to article submission sites. Once your articles have been submitted, they get indexed by the search engines and ranked. Your articles begin showing up in search engine results whenever someone is searching for information about the topic of your articles.

The reader then sees your website link you left at the bottom of your article, or in the bio box and clicks this link to receive your product, or receive more information about the topic. This is how article marketing works to generate targeted leads to your site. Done properly, article marketing is a very effect and free method. This only requires your time and work to use.

Article marketing is slow to work and must be used on a consistent basis to generate traffic. Adwords can work immediately. Google will be displaying your PPC ads the very same day you set up the account and use it, but you have to share some of the money. Also, many of the leads that derive from using PPC ads do not turn into sales or subscribers as much as those that came from reading your articles.
About the Author
S. Montgomery is a lifetime internet marketing student who manages a FREE Article Marketing blog that reveals the secret tricks and techniques the top marketers use to overload their sites with targeted traffic!
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