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Branding "You" On The Web

Mar 7, 2008
A hot "buzz" word on the net lately is "Branding" and getting yourself branded.

Essentially your brand is your identity on the web. When I say this I mean the name,logo,communication and encounters with every customer or potential customer that the business has.

It is how people remember,was the service good? did you get put on hold when you called? was the follow up service good? things like that as well as visual attributes such as Coca-Cola's red and white swoosh,"McDonalds" golden arches or the BMW emblem. All of those things are what brand an identity in people's minds.

On the net you want to brand "YOU" not the company you are representing or the MLM or promotion. Yes, you want the potential lead to know and recognize those things but what you really want is for them to associate "YOU" with that program,product or service so that when they have a need they think of "you" to satisfy it.

There are a variety of ways to brand yourself on the web.I feel blogging is one of the most effective as well as using a photo of your smiling self on just about everything you do(look how Micheal Jordans face got associated with NIKE).

You will need to create a blog on whatever it is you are promoting.While doing this keep in mind that you need to provide some sort of benefit to whoever is reading your content, add useful information,tips and valuable content daily if you can,make sure your image is on that blog, but do not forget to have your company's logo there as well. If you can help them by providing in-depth information that they can use then you will brand yourself as an expert. If you just provide the same repetitive information that everyone else is providing then you will be seen as just another Average Joe.

You also want to browse blogs with topics that pertain to your product or program. When you are reading blogs and you read something that you could potentially comment on, make sure you do so. You can disagree with the blog post, agree with it or even extend on the content, either way you should have something valuable to say or add. By doing this more people will get to know you and you'll start building up your brand on the web.

Using video's of yourself (such as YOUTUBE) and casually introducing your product or opportunity is highly effective also.

Submitting articles on what you are offering is also a very good way to get your name and image circulating on the net.Do a Google search on articles and article marketing and you will see literally hundreds of sources to do this.

What you are doing is establishing "YOU" as an expert in your field and one that people can trust. As people begin to see your name and become aware of the benefit and knowledge that you offer, before you know it thousands of people will not only know who you are but they will begin to seek out your products,programs or service. They will identify with your brand which is "YOU".

Once you have effectively "Branded" yourself with your product or opportunity get ready to reap the benefits because they will come.
About the Author
Adam Callahan is a "part time" internet marketer living in S.Florida with his wife and two children. http://netsitebiz-whatiseyeearn.blogspot.com/
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