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Online Business Failures: Reasons And Remedies

Mar 8, 2008
Reports suggest that a majority of online businesses fail. This means that you will need to avoid the common reasons for the failure in order to make a success of your online business.

Instant results:
In the day of instant gratification and lightning speed, everyone wants everything yesterday. The level of expectations is further heightened by the number of stories doing the rounds about internet millionaires and guys who invented the next big thing online. A huge number of internet businesses fail simply due to the unrealistic expectations the owner had. Now let's be realistic. You are probably not a rocket scientist or Einstein and while your idea may be good, it may simply not take off. A successful business person has to be persistent and be patient. You will see some failures before success comes and you need to weather through it and persist. This is the most important way to sustain your business - keep at it and don't give up easily.

Lack of Updates:
If you expect that you can simply put up your site on the internet and people will swarm to it and you never have to do anything again, think again. That simply doesn't happen. That's what they don't show you - what happens after the end of the movie. The hero gets rich but has to work hard to stay rich. It's the same with your site. You will need to constantly change with the business, the technology and the internet's thought process to remain in business. You need continuous updating, in terms of marketing, optimization of your technology and content, and even your offerings.

Value proposition:
A number of online businesses fail simply because they do not offer a value proposition to the customer. Do not underestimate your customer - you cannot fool everyone all of the time so people will compare the value you offer to hundreds of other competitors on the internet market before selecting. If you want to get picked, be sure that you have a unique selling proposition and the customer will find value in what you provide.

Riding a wave:
Many people do not have a unique idea of their own and simply want to cash in on the latest wave in the market. The internet has its share of fads and one line of thinking is to create a site based on what everyone else is doing. While this is not a bad idea in itself, you need to remember that if everyone else is doing it, you need to find a way to differentiate yourself from them. Further, you will need to have solid understanding on the subject that you select, through research and experience. Also, remember that when the next fad comes, this one will fade and your business site should have a sustainable advantage to keep afloat.

Some entrepreneurs are simply not interested in providing a product or service. They only want to make money. This harks back to the earlier points of updating and offering value to the customer. If you do not update your site and offer good service to your customer, your lack of interest in the business will show through and customers will not buy from you.
About the Author
William King is the director of UK Wholesale Suppliers, Wholesale Suppliers and Dropshipping Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
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