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How to Market on a Shoestring Budget

Mar 8, 2008
The best way to make money with your website, no matter what the business, is to get it noticed. To get it noticed, you need to market. But how do you do that when you are on a budget that is so tight it is worse than squeezing a turnip? Getting and keeping customers is the key to success in any business. By being very resourceful, you can utilize these five proven ways which are free - to promote your business.

1. Blog! You can easily set one up for free and connect it to your website. Realize it will take some time and effort to get exposure. Educate yourself about how to use your blog to become an expert at what you do. Offer free tips weekly. Have a subscriber button to make it easy for others to subscribe to your blog. Research about your particular topic by joining forums for free and learning about your particular subject. Make sure you use key words for SEO optimization. Once you do that sign up for Google Alerts. There is so much to learn about blogging but these are just a few helpful tips to get you started.

2. Write and submit press releases to your local media and online media. This is another free avenue to explore. Because in the press release, you will include your website link. If you do not know how to write a press release, there are many websites that offer FREE lessons! In addition, most of these same sites offer free press release submission. Once you do have the press release written, ask others to review it for you. Then review it for spelling and grammatical errors. Then submit! It will take some time to do the searching and submitting. However, once you have registered for these sites, you can do it monthly without going through the set up process.

3. Learn how to optimize your website. Search Engine Optimization will take some time but it is well worth it. There is such an exhaustive supply of information on how to do this for free. You can join groups on Yahoo! You can obtain books from the library. You can join many forums on the web which will teach you about SEO.

4. Write articles and submit them online. What me?! Write an article. Well, at first I did not think I would be capable of writing. Then I challenged myself and began to learn. Yes, you can even find free information on the web on not only how to write articles, but how and where to post them. Again, as with press releases, be sure to include a link to your website. This will give you visibility and credibility. More people will want to do business with you.

5. Create a follow-up plan to those who do respond. With everyone so busy these days, they can easily forget you. Along with the follow-up plan, devise ways to help their business. Maybe you can offer a free newsletter on ways to improve their business. Or a discount on a service they may need. The more you will be able to keep your business in front of potential customers, the more likely they will be to choose your business.

These are not all of the ways to market on a tight budget. However, these can get you started. As with any successful business, it will take time. It will not happen overnight, but if you persevere and really work hard, you will eventually have a successful business.
About the Author
Certified NAR Real Estate Professional Assistant | Real Estate Virtual Assistant | VA Elite REVA provides administrative support to real estate agents in the following areas: Lead Management, Listing, Marketing, Transaction Management and Social Media Marketing.
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