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Streetwise Marketing

Mar 11, 2008
For any company, proper marketing of their products is very important. However, note that if your company often develops new products and services, then a marketing plan is not required in the research and development phase of the products. Streetwise marketing is completely planned on direct response. This includes crafting of different "Offers", then packaging of catch-lines in such away so as to attract a lot of consumers.

Streetwise marketing requires pretty much the same skills as those required for the internet marketer today who writes and presents e-mails, blogs, static web pages and other web-related and multiple-media-related avenues (based upon street knowledge: what works now and what doesn't on the Internet) to sell products effectively. To have such streetwise marketing plans, it is necessary to craft an overview with positioning statements. Consider these points of focus for your streetwise marketing plans:

1) Streetwise marketing plans include important strategies for specific services or products. It is has been observed that these plans have more relevance than budget numbers. In such plans, one must add some specifications regarding particular products that are different from your other products. Streetwise marketing plans must include the most important parts such as projected sales, costs and profit predictions.

2) Involving your other colleagues in the Streetwise marketing plan is very beneficial. You can assign each product or a set of similar products to each of your colleagues. It is not possible for a single person to manage all of the products or the services. If that responsibility is on one person, he or she cannot spend adequate time to focus on campaigns for every product. So even if your colleagues have less experience, they can definitely help you make and developing different marketing plans for the assigned products. This will help to increase a sense of responsibility and also motivate them.

3) You can even figure out whether to launch the new product or service or not. And for this purpose while making plans, one must focus on larger issues. For example, advertising often falls into the last stage of a product launch, so don't concentrate on that in the beginning. You must focus upon issues like pricing, market size, projected sales and competitor implications. Once you have decided that you are definitely going to launch the proposed product or service, then you can plan and implement marketing tactics and then plan different advertisements based on that.

4) Streetwise direct marketing includes web-based marketing like internet-media, webpages and email. Email marketing is a very good marketing option in today's world for many while it's still free or at least very affordable. Streetwise marketing also includes database marketing, which is being applied through internet marketing by emails or web pages with leads capture forms most often within the code.

In conclusion, while making streetwise marketing plans, you need to focus on specific goals and expectations from your products and services. This will definitely help you to promote them well.

There is possibility of making mistakes in the beginning but you can improve as time passes and as you launch different products. And last but most important, your streetwise marketing plan must be good enough to earn you a substantial profit. This is a given to grow and succeed today.
About the Author
Parmdeep Vadesha is a property investment expert and founder of the largest community of property entrepreneurs on the web who buy below market value properties from distressed homeowners facing repossession, divorce and bankruptcy. He writes a monthly newsletter for 70,000 property investors worldwide - http://www.Property-System.com
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