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Facebook Marketing: Should I Care about a Friend Adder?

Mar 11, 2008
It's just a little over 3 years old, but only recently has it seen its status and fame grow and grow. The emblem of Web2.0 / Web 3.0 and the semantic web movement, Facebook is the internet social networking site that's suddenly sizzling with activity - and naturally, the powers-that-be are beating down the door to get their share of the marketing dollars to be had.

The big three internet companies - Google, Yahoo! and big mama Microsoft - were alleged to have had an all-out bidding war to buy just a small stake of Facebook's big success. The one who got the win was Microsoft - coughing up and incredible two hundred and forty million dollars for only 1.6 percent of the company. That purchase knocked up the value of the site's parent company up to a total of fifteen billion!

A huge payout, a relatively small stake, yet Kevin Johnson, president of the platforms and services division of Microsoft, calls the deal a "major advertising syndication win for Microsoft." Is Facebook really worth it? It is to Microsoft, who, in the face of Google's aggressive marketing presence, wants to lay its own claim to the next generation of computer users - who not coincidentally make up a huge portion of the Facebook user community.

Of course, Facebook is also a big winner, as the company continues to grow at an exponential rate. Within the next year, Facebook's workforce will double as it pushes beyond North America and Western Europe and sets its sights on world domination. A new advertising system is also reported to be in Facebook's future, because, according to Facebook chief revenue officer Owen Van Natta, "We were very fortunate to have a lot of folks interested in a partnership with us around advertising."

What makes Facebook the biggest, hottest attraction to online marketers today? First of all, Facebook's unique social networking interface, currently with fifty million active members and adding two hundred thousand more a day, is at the forefront of the Web 3.0 movement - operating systems that work not on your computer, but entirely online. Also, the over-five thousand free Facebook tools developed for the site since May of 2007 make it a fun, playful and cheap diversion for users and their friends. Anyone who's enjoyed a Super Poke from a pal or spent hours trying to guide Jetman through an endless underground cave can testify to that.

It's quite clear that if Google and Microsoft see big revenue streams potentially flowing from Facebook, that opportunities abound for all marketers, big or little. But how can David effectively compete with Goliath in this case? There is a way and it doesn't involve a rock and a slingshot.

Currently, new, innovative and amazingly effective Facebook marketing software is being released - a prime example being the Stealth Friend Bomber, Facebook Bot Edition. Automated and painless, this easy-to-use Facebook Friend Adder gives your marketing operation a huge boost with Mass Facebook Friend Requests, Messages and Pokes. Using a Facebook bot like this takes your marketing message to a whole new level.

With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet's hottest and fastest-growing social network.
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