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I'm Established Now - So Start Planning Your Growth

Aug 17, 2007
What is growth: increase: a process of becoming larger or longer or more numerous or more important; "the increase in unemployment"; "the growth of population"

Business refers to at least three closely related commercial topics. The first is a commercial, professional or industrial organization or enterprise, generally referred to as "a business." The second is commercial, professional, and industrial activity generally, as in "business continues to evolve as markets change." Finally, business can be used to refer to a particular area of economic activity, such as the "record business" or the "computer business"

If you've got a profit-making home business on your hands, the next step is growth -- expansion into new markets and new products. But how can you grow when the physical space you have is so restricted?

Remember that business plan you made when you started it all? Well, growing your business isn't that different to starting a new one: you still need to plan ahead, and know what you're doing. Take out your existing business plan and look at what needs to be brought up to date, what still stands, and what needs to be added.

The most important thing to keep in mind when you turn your business plan into a growth plan is this: don't forget your core focus. Tempting as it can be to diversify into all sorts of areas as a way to grow, you don't have experience in these areas -- try to do more of what you know, and keep new things to a minimum.

While running your business, you might have become frustrated with how much more you could do if you just had a little money to invest. Equity finance is a popular way to raise money to invest in a business. It involves you selling a small share of your company to someone who is interested in investing. They don't have to have any involvement in the running of the business, necessarily -- the only real condition is that you agree to give them a percentage of your profits equal to the percentage of your business that you sold them, known as a dividend.

One thing that can be fatal for home businesses is trying to grow too fast. Some people have a tendency to let success go to their head, and will borrow tons of money to expand their business at an amazing rate, only to have a breakdown when they realise that they just can't manage a business that large.

"In Italy for thirty years under the Borgias they had warfare, terror, murder and bloodshed but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love; they had five hundred years of democracy and peace and what did they produce? The cuckoo clock."
Orson Welles.
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