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A Real Estate Marketing Script Is Worth Its Weight in Gold

Aug 17, 2007
Need more business? Not getting enough listings! Are sales non-existent? About to throw in the towel and change careers...again? If so, stop! The answers to your problems could be a real estate marketing script.

A good marketing script can give a serious boost to your real estate business. While there are plenty of scripts to choose from my recommendation is to go with one that farms expired listings!

Why? Because expired listings are plentiful, easy to find and are some of the best leads you can get - whether you source them free or purchase them through a service!

But expired real estate marketing scripts aren't your only options. There are scripts for everything from FSBOs to farming first time home buyers! In fact, the more successful listing and selling real estate agents have a real estate marketing script of some kind. And when you get one too, you can also achieve the level of success that they routinely enjoy.

You could become so successful that you might even find yourself in the enviable position of needing hired help to handle all of the new business you generate. That would be a nice problem to have!

The best thing about a real estate marketing script, whether it's targeting FSBOs, expireds, or whatever you choose, is that they'll help you save you time while making money. All of the work is done for you, as most scripts come with everything you need to succeed; letters, logs, marketing update reports and other information and documents you need to get the most use out of the script.

The bottom line is a good marketing script offers a proven system that works in almost any market, regardless of city, county or state.

Slowed down market? No problem! Real estate still selling briskly in your market? Good! Whatever your market conditions a real estate marketing script can help separate you from your competitors and establish you as the agent of choice.

Now, the difference between a good script and a great one, at least in my opinion, is that a great script will have prospects calling you...rather than you calling them! Cold calling, if not dead, is in "intensive care." The National Do Not Call List has put a serious dent in your ability to call people at will.

An expired listing script, however, doesn't necessarily require you to "cold call" prospects. In fact, I farmed expired listings with just letters and averaged 2 plus listings a week.

At the end of the day marketing scripts eliminate the guess work from effective real estate marketing by clearly outlining in simple steps what to do, what to do it with, when to do it, how to do it and how often it should be done!.

Yep, the hard part is done for you! All you need to do is follow the directions that come with whatever script you choose!

Finally, before you purchase a real estate marketing script only consider those that offer a satisfaction money back guarantee. If the scripts are as good as advertised this should not be a problem.

Also, call before purchasing to see if you get through to a live person. And beware! If you can't reach a live person before you purchase a script you probably won't be able to reach anybody in the event you want a refund.

Summarily, a good real estate marketing script can be a huge boost to your career. It can jump start a new one while re-energizing an old one. Get one for yourself today!
About the Author
Lanard Perry, author of a real estate marketing system, shows Realtors how to average 1 or more listings a week. Visit him at Real Estate Marketing Talk for more marketing ideas.
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