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Selling Your Products Online! How To Sell Effectively Using A Website

Mar 12, 2008
It is very important to select from the hundreds of ecommerce methods available today, the right one for creating a website and suitably placing it on the internet.

To make the right choice, first of all, you need to plan a structure for your website and visualize the functional areas of your electronic shop. Accordingly, you can make the pages for describing goods and services you are selling, design a trading basket (shopping cart) from which the buyers can choose and store products from your catalog, get payment modes in place for the users to pay through the internet, and obtain a merchant account that will enable you to accept those payments. Focus on the following areas for operating your online store successfully:

Describe your products well
Visitors make up their mind on buying products from your website only when feel confident about products' quality. Therefore, provide them detailed description of your products, supported with relevant diagrams, drawings, and video clips. Specify the conditions of sale and, delivery and other supports.

You can classify the products under various categories and sub-categories on the website according to the industrial standards. Organization your data in such a manner gives the consumers exhaustive information on the products and enables them to pick up correct products under specific categories.

Make placing orders and making payments convenient
Most websites accept orders only through the internet, neglecting the user category that prefers placing orders by phone, fax, or an email, by habit. To tap such category, you must obtain telephone facility from your software solutions provider. Make it easier for them to pay by accepting payments by all methods of electronic payments.

Get a trading basket for accounting taxes
Trading basket is a complex software that allows you to take orders, calculate tax and shipping, display products, and build an online catalog. You can select from a range of shopping carts programs depending on what products you sell. Some programs are quite simple and others are highly sophisticated with special features such as true order management, catalog building, wish lists, gift registries, and real-time UPS shipping calculations based on weight, ZIP, and type of shipping selected.

Place guarantees of refund
You must place the information related to guarantees of refund on the defective products prominently on your site. It is effective in getting a deal by giving the consumers a feeling of security. By offering refunds you also adhere to the law on protection of the rights of consumers that obligates the supplier to make the refund or replacement of the goods.

Specify policy of confidentiality
Tell your customers who you are and state your privacy policies. Provide secure transactions and make payments convenient for the customers. You may also use privacy certificates, escrows, and digital security to promote trust among your customers.

Your website must pledge confidentiality regarding the personal information received from clients. When you ask for personal information from the users, make it a point to mention where and why you intend to use such information.

You may seek professional web-designing service to ensure usability of you website. Such services are easily available in the market and offer exciting packages to suit all pockets.
About the Author
William King is the director of Dropshippers, Wholesalers, Manufacturers, Importers, Exporters and Distributors Directory , French Wholesalers Dropshippers & France Suppliers Directory and Dubai Property & UAE Property & Dubai Real Estate Portal . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
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