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Four Winning Strategies To Business Marketing

Mar 12, 2008
Business marketing, the simple act of bringing together the buyers and the sellers has gained such importance in business today that there are specialized strategies for this purpose. Various marketing strategies that are a mixture of innovation and expertise are tried out every now and then. While some of them are winners and hit bull's eye in the first attempt itself, there are others that fail. If you are a new entrepreneur and are looking for some winning marketing strategies then you have come to the right place indeed. Today, the consumer is more product savvy and hence you need to be more market savvy in order to get the marketing strategy right.

Direct Marketing

Of all the proven marketing strategies, none have gained as much reputation as direct marketing. A successful direct marketing campaign will give you amazing results and will propel your business to newer heights. If you can set up a database of the most probable and right customers and mail to the right customer all the time, then your direct marketing campaign will produce better results. The right customer will read your mail while the others will dismiss it as junk. You want more people in the right customer category than in the junk category. Boost your mail with the right information and dialogue. List the benefits of your product or program in small sweet paragraphs. Finally make an impact with it.

Online Marketing and lead generation

If there is anything in the last decade that has changed the way we live, then it is the internet. So you need to incorporate the internet into your business marketing program. There are several online marketing strategies that are proven winners. Lead generation, affiliate marketing, direct marketing and many more such marketing programs are available online. There was a time when lead generation on the internet was considered to be a dead end. But now there are more precise lead generation models that have put the earlier lead generation practices behind. Lesser number of fraudulent leads is being generated and the other online marketing strategies are also improving.

Guerilla Marketing

This relatively new low cost marketing strategy has created a huge impact on online marketing in the last few years. It relies on the principle that direct marketing is saturated and customers today are unaffected by these strategies. Hence guerilla marketing relies on getting you and your product in the places which customers are most likely to be present in the future. This has a great chance of giving your business the right kind of boost and a head start. There are many strategies that are used in guerilla marketing. The thank-you-take-away packet is one of the most used methods. This not only gives your customer a value added service by means of the packet, but it also thanks the customer for using your service. This keeps your company fresh in the minds of the customers.

Other methods

Besides these, there are many other marketing strategies that can be a part of your winning business plan. It all depends on what your target audience mainly comprises of. Put in the right amount of research and you will surely hit the right note with your marketing plan.
About the Author
William King is the director of Wholesale UK Distributors, Importers, Dropshippers & Manufacturers Directory , Wholesalers, Traders, Manufacturers, Dropshippers & Distributors Directory and Canadian Wholesalers and Dropshippers Canada Dropshipping Directory . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
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