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When A Real Estate Marketing Tool Is A Great Idea

Aug 17, 2007
If you are on the brink of despair and are thinking about giving up your real estate license don't do it; at least not yet. You worked too hard to get licensed and with the right tools you might be able to turn things around and have the success you dreamed about before you got licensed!

So, instead of doing the same old things for the same unsuccessful results, do something different. For starters, start with a good real estate marketing tool.

Proven Marketing Ideas.
Why reinvent the wheel when there are some pretty good marketing tools already available, and at bargain basement prices considering the money you can make using them? For example, a farming expired listing script is one of the best tools that an agent can have in their marketing tool kit! And they don't all cost a lot of money!

The right marketing tool can serve as a template for generating targeted, focused leads... one after another. The tool leads to listings, which then become sales. And once you perfect the template you can repeat the process over and over to create a profit generating machine, and almost effortlessly.

Here's why it's so important to have a good real estate marketing tool. The right tool can help you generate leads sales and listings. The more listings you have the more sales you'll make.

And the more sales you make, the more referrals you can get to secure more listings. One feeds the other and in the process generates income. And isn't that the reason you're licensed to sell real estate - to make money?

Expensive Does Not Mean Effective
Effective marketing is easier than most real estate agents make it out to be. Some make it complicated and will buy overpriced marketing tools and associate quality with cost. However, I'm sure you know, even if it's subconsciously, that just because something costs a lot of money doesn't mean it's worth the money you spent for it.

For example, have you ever gone to a clothing store to buy a suit and decided not to because you felt it was overpriced, only to see the same suit in the same store offered a week later for half price?

Well, the same thing applies to effective real estate marketing tools. Expensive does not necessarily mean good and effective!

The Lazy Agents Way To Unprecedented Success
When I was actively selling real estate I fully embraced any tool, or strategy that I could comprehend that would make me more successful. In that respect I figured out a way to market to 10-20 prospects a day in an hour or so, and did it 5 days a week. In a years time I prospected to more sellers than most agents did in a life time.

Although I thought of it as a lazy way to get business I wasn't lazy, but very focused, determined and driven to do it in the least possible amount of time.

I realized early on that looking and being busy was not the same as being focused and productive. And with my particular real estate marketing tool, which was an expired listing system, I took my business to the next level and averaged more listings in a month than many of my peers did in a year.

You too can take your business to the next level, but only if you have the right tools for the job. Want listings? Learn how to get them with a listing system! Want to close on more leads. Brush up on your closing skills with a tool that helps you improve that particular skill.

In the end it will be the simple things that make the difference.
About the Author
Lanard Perry, author of a real estate marketing system, shows Realtors how to average 1 or more listings a week. Visit him at Real Estate Marketing Talk for more marketing ideas.
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