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Questions to Ask When Interviewing Search Engine Optimization Company

Mar 13, 2008
Looking for a possible SEO firm to hire is not an easy task. It requires good evaluation and right judgment to have a successful result.

New website owners usually don't have any idea on what requirements to look for in a Search Engine Optimization company. Some may know a little but are still confuse with this basic knowledge.

In order to get an efficient SEO firm, you can consider asking these questions from your prospective Search Engine Optimization company. From the answers that you will receive from them, you can now assess their ability and experience. You can likewise check their knowledge about their work.

The first thing that you can consider to ask is their years in service or experience. Inquire about the projects that they have done as an SEO firm. This is also your chance to ask regarding on how many of these projects are still working with them.

It does not mean that the longer the Search Engine Optimization company, the better they are. It is just a matter of knowing how long they have already survived the Internet competition.

You can also ask regarding the process on how they do there work. It is better if the SEO firm can tell you in lay man's term that you can understand. Once you are able to establish your communication with them, which means that you can understand what they are doing.

Be careful with the process that they are discussing with you. They might be using the illegitimate process or the black hat strategy in getting their rank which will get your site banned.

Before they touch your website, ask the Search Engine Optimization company if you belong to a viable industry. That is, if your industry is in the competitive level.

They must be able to answer you because they are already familiar with the flow of business. They might have handled or encountered along the way an industry similar to yours. From these, they can already give you the price for the work that they will provide.

Always ask for straight answers, ask the SEO firm if they have clients in the same industry as yours at present. This may affect their work if they have several clients in the same field. They are still competitors what ever they say that they are.

In terms of ranking, ask the Search Engine Optimization company what they think about your present website? Ask if it is already viable to have a rank. You can further ask if the present design is already competitive or if it is attracting the right audience.

There are some SEO firm that redesigns the website to improve its design while there are those that simply edits the contents of the site. If they decided to work on your website, how long can they give you a result or change in ranking? If you receive an answer like you'll be Number 1, within 2 weeks, you might need to think again.

This is one of the tactics of the scam Search Engine Optimization company. The normal rate is usually two months from the the start of the implementation of the website to the different search engines.

Another question that you can consider is if they have worked for different sizes of sites already. A good SEO firm has experienced working from small to big businesses and size is not a problem for them. They will surely handle each client as well as the others that they currently have.

Creating a link with other websites is the fastest way to build a rank. The higher the rank of the site one is linked with, the higher the pull it can create for a website.

The Search Engine Optimization company has several strategies on how to be affiliated with these sites. They either join the group or they can also have other arrangements with the sites. The SEO firm should be able to give you a time phase on how long they can achieve the link exchange for your site.

A banned site does not mean negative to a Search Engine Optimization company. There are some SEO firms that have banned sites because they were too aggressive with the way that they promote their site.

But it is still better if the Search Engine Optimization company does not have any record of it because might affect their approach with your site.

The best way to know the efficiency of the SEO firm is through their clients. You can ask them if you can contact their clients for feedback about their work. If they are truly good with their work, this is an easy task for them. They can give you sites and numbers to prove their work.

A Search Engine Optimization company will bring life and traffic to your site. Choosing one wisely would further make your site viable in the industry that you are currently in.
About the Author
Moe Tamani is a SEO Services expert with a leading US based Search Engine Optimization company.
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