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Motivating Your Downline

Mar 14, 2008
Everybody is dreaming of having a good and profitable sales team in multi-level marketing. The sad thing is, many multi-level marketing sales teams have suffered from massive bleeding of personnel starting from the team's bottom rank and file and is keeping on moving up from time to time.

Among the reasons why people, mostly downline members, leave sales teams is the lack of proper motivation by team leaders or company officials. That is why many recruited downline feel that they have no growth in a company, or that the working environment is not conducive for them. So, they leave.

Here are nine easy ways for you to stop massive bleeding in your downline but also to keep your organization strong and your downline motivated properly.

1. Newsletter

Prepare a newsletter of regular frequency (like on a weekly basis) and send it out to your downline, containing brief tips in succeeding in multi-level marketing. You have to let your downline know you care. You could make use of your newsletter to acknowledge achievements, praise key members of your team, give simple tips and worthy advice, among others.

2. Free newsgroup

A newsgroup could be great tool in promoting teamwork. A newsgroup could enable your team members in helping out each other. It could set your team apart as well as making it seem so special. You should visit your newsgroup as frequent as possible, often giving as well as requesting feedback. You have to assure your downline that you are visiting the newsgroup regularly. You might also even want to post a regular schedule to let the team members that you have know the time and date you will be visiting the newsgroup. In that way, if your downline ask for some feedback or remark from you, they would know your scheduled next visit in the newsgroup will be.

You could use the weekly newsletter advised in step one in promoting your newsgroup. Do encourage team members in taking advantage of your newsgroup. If possible, put a separate section of the newsletter on issues raised in your newsgroup. Free newsgroups are available at sites like Google, Yahoo, and MSN.

3. Setting up your free forum

A free forum is very similar in many ways to the newsgroup. A forum could even have more features than a simple newsgroup. A forum could also be used as a complement or instead of having a news group.

4. Blog

Blogs can be used in complementing your newsletter. A blog could be an additional tool in keeping contact with your downline and showing them that you care. It is recommended having some quick tips and tools that you could post from time to time, maybe like at least once per week in the blog. A blog could also be a good place in posting timely updates.

It would be better that you also have the weekly newsletter in the blog to make it easy for your downline in seeing previous newsletters. Try to encourage the team members in starting their own blog sites and even offering to link the team blog to individual blogs of team members.

5. Conference calls

Try to organize frequent conference calls. These conference calls could be a tool for recruiting more people in your downline. Calls such as these could also serve as a way for you in motivating and helping your team. You might consider having some conference calls for members on a weekly basis as well as having conference calls on a frequent and regular basis that could serve as recruiting period.

6. Having a buddy system

Setting up buddy groups could also be a great way in motivating your downline. Do encourage buddy groups in having conference calls weekly amongst themselves.

7. Contest

A contest could be a good way in motivating your downline. Try to give offers that are of value, such as free leads, ad co-op shares, an e-book, or even shouldering the membership fee costs for at least a month, or possibly more.

8. Finding good leaders

Seemingly, it has become a prominently known fact that twenty percent of downline get eight percent of the team's results. You should look and treasure this twenty percent of your team. Set up some time for your leaders and knowing them better. Seek their advice on company matters and keep them motivated. Let them know that you are there for them.

By following these steps, you are motivating your downline and getting them involved in the business.
About the Author
Daegan Smith is an Expert Internet Network Marketer. "Learn How To
Make $10,717 In Less Than a Week While Quickly And Easily EXPLODING
Your Network Marketing Organization Without EVER Buying a Single
Lead?" http://www.internetmlmsuccess.com
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