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Promotional Gifts - Using Promotional Items as Corporate Gifts

Mar 15, 2008
Promotional items are great when it comes to using them as corporate gifts for your business. It is one of the most popular ways to promote your company and the products or services that you are offering. This is so popular because it acts as a medium for you to place your company name and sales message to anyone without directly giving away your products or services for free.

Some examples of promotional items are office supplies, mugs, key chains, bookmarks, apparels, sports gears and so on. Promotional gifts are vital part of a company marketing plan. With the right gifts, you will be able to attract more customers and increase sales for your company. These gifts will help stimulate the interest of people, and establish a stronger link between your company and them.

So what are some of the characteristics that promotional gifts must have? Let us get into more detailed discussion:

1. Promotional gifts must contain company's name, tag line and logo. If you company is already very well-known in the market, by placing your logo on the gifts is usually sufficient. Regardless of size, all promotional items should make your company known.

2. Promotional gifts must remind people of your products or services. You should always relate your gifts with the name of your company brand or the type of people that your brand caters for. For example, if you run a cigarette manufacturing company, you might want to include your brand name or logo on ash trays or lighters. By relating your gifts with your product or company, you create easy recognition and association between your company and you consumers. This will help create a stronger impression of your brand in your consumers' mind.

3. Promotional gifts should have the right logo size. When it comes to obvious advertisement, it is almost certain that the consumers will not accept your gifts. A big print of your company logo at any portion of a tee shirt will make the person wearing it a walking billboard. Do you still think that your consumer will wear it out on the streets?

4. Promotional gifts should be of good quality. When it comes to marketing, quality is very important. If your company name is seen on low-quality promotional gifts, consumers will have second thought of buying your products or services. It will be more worthwhile to pay a little more for good quality gifts, rather than running the risk of spoiling your company's reputation.
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