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How Talk Radio Can Help You Connect With Your Consumers

Mar 15, 2008
As a national pr firm who is a provider of talk radio guests, we're frequently hired by marketing, PR and ad agencies to arrange interviews for their clients on talk radio shows around the country. We've been doing this for nearly 15 years and have found it to be an amazing marketing strategy.

With probably 1,000+ talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, "Talk radio is the greatest way to get your message across to a large group of people at one time. There's a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms, people in the workplace and for those folks awake late at night. Without question - talk radio provides the best bang for the buck!"

Talk radio may honestly be one of the best-kept marketing secrets there is! There are many reasons why this is true, but let me give you eight to start with:

1.The Right Demographics. Every year Talkers Magazine does a research project to profile who's listening to talk radio. And, every year their survey confirms that the talk radio listener is, "diverse, educated, attentive, active and affluent". If this describes your clients, customers,it's a perfect match!

2.Target Audience. Not only are the demographics of talk radio great - but your clients can also reach their target audience. With specialty talk shows on health, relationships, lifestyles and more, we can identify shows that are a perfect match for their message!

3.Effective Sales Tool. A compelling interview on talk radio can sell your clients'products without the audience even realizing they've been sold! And, if it's a good interview, listeners will want to know how to purchase it right away. The best news is that most hosts will freely mention your clients'website address or toll free number to accommodate their listening audience. Or direct listeners to stores that carry their products!

4.Third Party Endorsement. As you know, talk radio hosts have loyal followings "that's how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. When your client appears as a guest on their show, listeners hear an implicit endorsement of them and their message.

5.Credibility. As you know, this is a crucial ingredient in every marketing campaign - and talk radio supplies it in abundance. One of our clients told us, "every show I've appeared on, the host tells his listeners about my great expertise, my many accomplishments and how proud they are to have me as a guest! Of course, the more important I am, the more important the host appears to be. As far as promotion and credibility goes - it just doesn't get any better!"

6.Enough time to Tell Their Whole Story. As a guest your clients have far more than 60 seconds - they have ten to sixty minutes of quality time with a very targeted and attentive audience. They have time to effectively tell their story, talk about the quality of their products and how it can benefit the listeners. If they have a media trained spokesperson, the listener will be completely motivated to pick up the phone and place an order. It's a perfect opportunity to get their full message heard and understood by the masses - all of which should result in sales!

7.Cost Effective Promotion. Of course, talk radio interviews are all done by phone. So, without ever leaving their home or office, your client can have a direct and oftentimes live conversation with consumers around the country.

8.Immediate Exposure. Your clients can be on the air within two to three weeks! And, because talk radio keeps up with changing times and topics, we can continuously create new angles for their topic that reflects current events, to keep them on the air and in the news on an ongoing basis.
About the Author
Marsha Friedman has been a leading authority on publicity for authors for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.
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