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Email Marketing Software Gives School Organizations a Boost

Mar 15, 2008
Last year, the email marketing industry grew by leaps and bounds, as more and more businesses all across the world started to harness the power of email marketing. But this communication platform is not just geared to businesses. Many school organizations have also started to realize that by using email marketing software they can better distribute their messages and stay in contact with students, falculty, parents and the community.

From student councils to specific niche clubs and organizations, email marketing software can help students take their initiatives to the next level. This approach is not devoted to just older students. Over the past year, we've seen a spike in email marketing activity amongst a plethora of schools and academic institutions, from elementary through to high school, college and university levels. Since most people, both young and old, have an email account they check regularly, using email marketing software is a fast and effective way to reach out and communicate your message.

Many school organizations that traditionally would have relied on paper flyers to promote an event have now turned to email marketing software to pave the way. They have learned that email marketing is environmentally friendly and, best of all, they are seeing even better results. Beyond being better for the environment, the problem with paper flyers is that they can easily be scrunched up and tossed into the garbage or even forgotten about by the end of the school day. However, when the school or group sends out an email marketing campaign, they don't have to worry about that, since email will wait patiently in the recipient's inbox. Students are much more likely to notice messages they receive on their own time, as opposed to paper flyers that battle for their attention when they're already busy with campus life.

Many school organizations have found that running a fundraiser with the use of email marketing software is a lot easier, due to the inherent viral nature of emails. The majority of email marketing solutions have a unique 'forward to friend' option that will let a student (who is a member of a club, for example) forward the email along to all of their friends. This helps the school organization really spread the news about their fundraiser a lot faster because instead of just communicating with the one club member, they are actually tapping into their entire network.

Another one of the great benefits email marketing software can offer a school organization is the ability to track all of the respondent activity. Since student run organizations do not have full time staff (since they are student run!) it's important that they only employ the most effective tactics to maximize their efforts. However, if they can't measure their impact, then how would they know if it is effective or not? With most email marketing solutions, you can track exactly who is opening your email, which links are being clicked on, who is forwarding the message, and more. The school organization can easily see which emails are most effective and which ones yield the greatest response. With all these statistics readily available within their email marketing software, the organization can take the necessary steps to really boost their efficiency.

Since most students already have their plates full, the last thing they want is to have to learn something new and complex. That's why the majority of email marketing solutions are extremely easy to use. In just a few moments a student council member or club/organization member can easily create a jazzy professional looking email without needing any technical training. From newsletters to event promotions to fundraising announcements, it only takes a couple of clicks of the mouse for results that will without a doubt impress everyone involved. They'll probably think you spent hours working on it. And, hey, you can even let them believe that!

The important thing is that email marketing software gives you more tools in your arsenal to help accomplish the goals of your school organization. At the end of the day, since every school organization wants to thrive, the better it can communicate with its members, the more likely it is to succeed.
About the Author
Robert Burko is President of EliteEmail.com, the most trusted email marketing software used by academic institutions around the globe. Schools can qualify for special nonprofit email marketing rates so they can start spreading their message faster, easier and more affordably.
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