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Offer Ongoing Safety Education and Refresher Experiences to Eliminate Harmful Costs

Mar 17, 2008
Education is what remains when we have forgotten all that we have been taught. --George Savile, Marquis of Halifax

Have you ever had the experience of quickly forgetting important information? Relax, we all have.

Those who need to learn safe practices have the same problem. Creating continual awareness and retraining can help.

Pilots have to return to the simulators on a regular basis. Why? Well, their knowledge starts to degrade into less and less "education" as George Savile pointed out in this article's quote. You don't face accidents every day. But you need to be ready for such accidents as though you did. Simulations can be part of the solution.

Those who provide offerings would do well to provide opportunities like commercial airlines do for refreshers and new learning. Chances are that ideas about the best way to handle dangerous situations from five years ago are now considered hopelessly inappropriate. Knowledge progresses ever faster, and it's not uncommon to find advanced practitioners of important subjects sticking to the old, inappropriate ways.

If you build such continuing education and refreshers into your business model, you'll find it natural to have beneficiaries, customers, and users looking for these experiences. As an offering provider, you can also use these interactions to learn more about unmet needs than you could by revising your offering or providing new offerings.

Fail to satisfy the most advanced users of your offering, and you will soon have created an opportunity for a new and difficult competitor. If you are in an underserved social-service field, it may be highly desirable to attract competing providers. But if you are in a commercially competitive industry, such a market reaction may be harmful to your future success.

In addition, such focus on how usage is developing will often provide new insights into how to customize your offering to make it precisely fit the needs of each user while reducing costs and increasing safety.

Here are questions to remind you of how to help the unskilled avoid accidents:

-How can you create simulated accidents to learn what risks need to be eliminated?

-What will encourage beneficiaries, customers, and users to tell you how accidents can be avoided?

-Which forms of observation will be most helpful in uncovering potential accidents?

-Who should receive hands-on experience before the offering is made available?

-How can you adjust safety solutions to apply differently for those with various safety needs?

-What will convince beneficiaries, customers, and users to pursue updated safety education and training?
About the Author
Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. Read about creating breakthroughs through 2,000 percent solutions and receive tips by e-mail by registering for free at

http://www.2000percentsolution.com .
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