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NLP, The Key To Sales Success

Mar 17, 2008
Sales is a competitive profession and anything that will give a sales professional and extra device is worth considering. This article is about how NLP can create a considerable difference to your sales results.

NLP or Neuro Linguistic Programming is about how we make meaning from our experiences. Following are a few of the many NLP techniques you can use to change the meaning of your products in the eyes of your customer. This is a useful skill for any sales professional.

NLP Rapport for Sales

Building responsiveness in your customer is what NLP Rapport is really about in a sales contecxt. Beyond standard matching and mirroring is building anticipation loops, covert hypnosis and pacing and leading styles to build responsiveness.The benefit of a good NLP practitioner course is creating processes that are specific for you and you can use directly to your environment.

Emotional States through NLP Training

NLP processes can give you choice in how you feel about a particular even. Turning negative feelings in to positive emotion could have a great effect in a sales environment.For example you could put down the fear of rejection, desperation to get the next sale, and any lack of confidence. You could replace all this with excitement about meeting the next customer, confidence in yourself, the product and your sales process.

Whilst having these NLP processes would be immensely useful for everyone think about how much more useful they instantly become when you realise that you can use the same processes to other people whether your sales team or customers. Having the ability to get people excited, curious or just interested in you, your company and your products would be useful for any sales context.

Understanding the Customer with NLP Processes

People respond to their deepest values, beliefs and identity. NLP is about studying what goes on beneath surface behaviour and what drives people to be excellent or successful at particular things. Using the same techniques you can understand what would make a customer buy one product yet reject another and then match your products to their deepest drivers. Imagine being able to uncover the deepest needs of your customer and then attaching your product or service to fulfilling them at this level. A good NLP Practitioner Course can teach you how to do this.

Covert Hypnotic Language in Sales

Much is said convert NLP hypnotic techniques and hypnotic language patterns. A large part of NLP is about influence and persuasion skills and how hypnotic language applies to it. If you cut through all the hype and false expectations there are a few things that hypnotic language can do for you exceptionally well.

Language is just one filter that we use to encode meaning on our experience. The word is that we use and the way that we use them set the direction in our minds. The same is true for anything that I might say and see you to listen to will set a direction in your mind. By understanding this process you can move the minds of your prospect in particular directions. What this means in practice is that you can get people excited about things, bypass arguments and objections and even change beliefs. Having NLP hypnotic persuasion processes as part of your tool kit will allow you to lead the thoughts of your prospects in a buying direction. For example, you might lead your prospect away from the expense of your product and towards the massive return of investment. You might completely do away with buyer's remorse through a hypnotic technique such as future pacing or just attaching good feelings to your product. Future pacing is a simple technique where you can get your prospect to imagine themselves with all the benefits that your product or service brings.

Sales, the perfect NLP Context

We have barely scratched the surface of the amount of sales applications there are for NLP. For example using NLP modelling techniques to accelerate your learning from expert sales people, or study techniques to rapidly assimilate new information about your products, competitors and markets. The issue is not about how NLP can help sales professionals but about how can sales professionals survive without an NLP Practitioner Course.
About the Author
The NLP Company, managed by Rintu Basu is the premier NLP Training Provider of choice for the NLP Scotland persuasion community. Rintu is the only NLP Hypnotic Persuasion Skills Trainer in Glasgow. He is delivering high quality NLP Training Courses as well as maintaining a restricted NLP coaching practice. For more NLP Sales tools go to The NLP Company website.
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