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Ted Baker: Global Exposure, Zero Advertising

Mar 17, 2008
The company and brand Ted Baker is now a global phenomenon. Since the late 1980s the brand has expanded, firstly in the UK, then further further a field with internation expansion. And all of this success based on limited to zero paid advertising. All this natural success from a fashion savvy man that doesn't really exist...

Having 20 years of experience has certainly contributed a great deal to the fact that it is now one of the largest brand names all over the UK today. This is greatly attributed to the fact that ever since the beginning; Ted Baker never lost sight of his focus and attention to quality and detail. Mixed with that sense of humour that is all too characteristic of his products, Ted Baker even made sure to provide a particular service that his customers would surely remember about him. The first stores ever provided a laundry service for each shirt ever purchased. This became the primary reason why his collection has been dubbed No Ordinary Designer Label.

Another very interesting fact about Ted Baker is that the company does not incorporate any advertising campaign, unlike most of the other leading designers in the fashion and lifestyle industry. Ted Baker prefers to advertise via word of mouth. This actually indicates how strong a brand and name Ted Baker has become because his customers do the advertising and the marketing for him. Which is primarily the reason why Ted Baker strives hard to come up with invigorating and refreshing ideas for the designs of his clothing line! With every Ted Baker item purchased, you are sure that his persona is woven right into its core.

At present, Ted Baker's collection caters to men, women, and children of all ages. This extensive collection includes Men's Wear, Women's Wear, Teddy Girl, Teddy Boy, Teddy Baby, Skinwear, Eyewear, Footwear, Fragrance, Watches, and Accessories. Aside from being a huge name all over the UK, Ted Baker is also growing massively in the US, Singapore, Hong Kong, Dubai, Jakarta, and Kuala Lumpur. In fact, Ted Baker has opened three stores in Kuala Lumpur alone, and two stores each in both Jakarta and Dubai. Concessions have also been opened in both Bangkok and Taiwan. With such an expansion, Ted Baker is certainly on his way of becoming one of the largest brand names in the fashion industry.

2008 is sure to be another busy year for Ted Baker as well. It seems like the designer brand is intent on global domination of the men's fashion industry. Indeed plans of opening new outlets in Cambridge and Belfast are currently in play. Ted Baker is also set out to start another innovative venture in the form of Ted Baker & Friends. This venture has Ted Baker partnering with Cushion The Impact, King of Shaves Pro, Street Shine, and The Carphone Warehouse. Situated right in the centre of London, Ted Baker & Friends will surely be a strong hit with the many loyal "Ted Baker" customers garnered by this multitalented designer.
About the Author
Graham Turner has a keen interest in fashion with particular awareness of leading UK designers such as Ted Baker, Fred Perry and French Connection. Visit Graham's website to see more Fred Perry, FCUK and Ted Baker clothing.
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