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Information on Pros and Cons plus Click Fraud with Google Adsense

Mar 18, 2008
You have that site on-line for quite a while, its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some form of income.

AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.

Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page.

The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you.

One other major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates online or you can learn to design them.

The "click fraud"

If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called "click fraud". But what exactly is click fraud and how is it accomplished?

One of the most complex is through the use of so called "hitbots". These are automated programs who emulate clicking the links in AdSense banners (there are some that actually click the banners as well).

The people or webmasters who use other forms of getting clicks on their sites eventually get caught and their accounts banned on Google for "click fraud". And don't think this happens only in isolated instances. There is a great deal of illegal activity going on.

In fact there's so much that if search engine companies don't increase their security with such programs as AdSense, such criminal behavior could become more become even more damaging.

But to get the best out of adsense is to optimize your site for good search engine rankings. Build as many optimized pages as you can, then traffic and click will come once the pages start to rank high.
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