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Making Your Business Communication Count

Aug 17, 2007
Sometimes the only the thing that determines whether or not you make the sale is how well you communicate with your prospects and customers. Communication really is an art that needs to be practiced and refined. You may think you know exactly what to say, but it doesn't take much to turn a person right off. I've never been a big talker, and I never want to say anything stupid, so I mostly just keep my mouth shut! Good thing for me that listening is an effective communication technique, but it would also help if I practiced small talk to break the ice when it comes to gathering new prospects or talking to new people. But listening and small talk are not the only things you need to do when communicating effectively. You must also exude confidence, you need to know your stuff, and you need to communicate it to your customers in such a way that they trust you and what you have to offer.

One way that you can establish yourself and your trust with others you want to do business with is to find something you have in common. When you can talk about something you have in common, such as common goals, dreams, personality characteristics, or experiences, people will connect more with you. When there is a connection, people will come to trust the person they like and have some common ground with. When you find these things out about your clients, and emphasize the commonalities, you build rapport that can lead to trust and sales either right away or sometime down the road.

Another way to communicate effectively is to show care, concern, and compassion for the people you deal with. When your customers can see that you feel their pain and that you care enough to help them, they will know your products and services are not just being pushed on them for your own benefit. You must show good intentions and be able to cooperate when the customer needs your assistance. This means listening carefully to what they want, and what their concerns are. If you do this genuinely and sincerely you will earn your prospect's trust.

Being confident is an excellent way to build trust as well. You may just be starting out in your business, but the way to get confident is to learn everything you can about your business, your company, your products, your services, and your compensation plan. If you know your stuff, and you are consistent about doing it repeatedly, you will become competent. People who see you as experienced and knowledgeable will trust you because they will see and feel that you can win the game and do what you claim you will do.

Persuading your customers to buy something from you is a part of communication that is obviously a little tricky at times. When you are trying to persuade someone, the thing to do is keep in mind human emotions and what drives people to buy. What will buying your product or service do for the person? What lifestyle or status will it help lead them to? What does your customer fear and avoid? What will they gain by trusting you and your services? Find out what emotions you can tap, and then discuss the incentives and rewards for joining you. You can also talk about the facts, statistics, or explain who else has jumped in. Use positive words, encourage positive actions, have a sense of humor, a great attitude, and state your message often in a variety of ways.

If you make a commitment to practice these things over time, then you've got it made! You will become an effective and confident communicator in no time and you will start to see the business rolling in!
About the Author
Liane Bate owns a Plugin Profit Site web business, is a member of Success University, and the IAHBE.
Visit: http://www.HonestMoneyMaking.com and Plugin Profit Site
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