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How to Create an Tidal Wave of Prospects Joining your Business

Mar 18, 2008
This article is all about growing your sales and increasing your business. Now that I have your attention I want to share a time tested technique that will motivate your idle customers to do business with you.

A couple of weeks ago my wife insisted that we go to the furniture store. I did not understand her sense or urgency. Although we had talked about getting a new couch the one we had was in decent shape. She explained to me that this was the last day of the big 50% off sale. So off we went to the furniture store.

Let's exam with happened here? This business did a beautiful job of creating a sense of urgency. They accomplished this by not only offering a sale, but also announcing a date where the sale ends. The prospects who examine this offer know that if they don't make a purchase quickly they will lose out on a great offer. People hate missing out on opportunity.

The is a very simple but powerful technique. The most profitable businesses in our nation utilize this technique. I challenge you to look at a group of coupons. I would bet they now include an expiration date with the coupon. This expiration date gives the item or service on sale more value. Why is it more valuable? Simply because this great deal is only available for a limited time.

Remember buying is an emotional process. If you want to sell more of your product or service you have to evoke some emotion in your prospective buyers. With a limited time offer your prospect knows that he could potentially lose out on a great offer. No one likes to lose.

If you are not currently using this technique in some form in your business you are missing out. Give it a try. Send a special offer to your customer list with a 30% discount on one of your products if your prospects purchase in the next 3 days. Each day send a remember about the fast approaching deadline alerting your customers that they need to take action. You will sell more product with this promotion than utilizing your normal method.

Someone my argue that because you are lowering the price your profit margins would decrease. Sometime you've got to give a little to get a lot. Remember many customers will not only purchase the promotional product but will also at some later point purchase additional product and services from you. They will become what every business highly covetsrepeat customers.
About the Author
Mark Hall utilizes advanced sales methods and online marketing to boost his business. For more tips on boosting your business take a look at his vemmabuilder or vemma lens.
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