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The Two Types of Home-Based Entrepreneur

Mar 20, 2008
Don't fool yourself. Having a den with a computer doesn't mean you're ready to run your own business. A real entrepreneur isn't satisfied with their success today. They want to create a business that will continue to succeed tomorrow. They look beyond the present. They are always striving to be more.

Now it's time to be that visionary for yourself - to start building that business you imagined back when you were still toiling away under that thankless boss - always knowing you could do so much more.

Before you can begin to cure your ailing business and become a thriving entrepreneur, you must know who you really are and what you really want. Your business has to match you. The first thing you have to decide is whether you want to stay small or build an empire. No need to write a whole business plan that only you and your mother will read. Just picture yourself having the perfect business-what does it look like? How are you living your life?

I've discovered two very different types of home-based entrepreneur. I call them the 'Growth Maven' and the 'Lifestyle Guru'.

'Growth Mavens' are fiercely ambitious. They do not think small. The Growth Maven starts her business in her home office to keep expenses low, but is chomping at the bit to raise the company to new heights. Her dream is to grow from a single person company to a multi-employee company and maybe even larger. She thinks someday she will be like the mega-stars who originally started their companies as home-based businesses: Bill Gates, Martha Stewart, Jeff Bezos, Steve Jobs, and Michael Dell. She knows there is no limit to the amount of money she can make, and she is dedicated to constantly innovating her products and services. But she has to get out of her house first.

The 'Lifestyle Guru' just wants to be his own boss. He was sick of the office politics, the rush hour commute, the aggravating boss and spending far too much of his life in a windowless cubicle. What he wants is the chance to do things his own way, and to take joy in doing work he's good at and likes doing.

The Lifestyle Guru wants to work in her bathrobe and take a break in the middle of the day to play outside with her kids. She's ok with cleaning out her inbox late at night when the rest of the family is asleep. Sometimes she'll work on a weekend, but sometimes she won't. Her work fits in with the rest of her life, not the other way around. She knows there's a limit to how much money she can make, but she's bringing in a comfortable income and has more leisure time to spend with her loved ones. When it works, her life is pretty darn good.

I'm sure you already know whether you're more of a Growth Maven or a Lifestyle Guru, but if you want to verify your gut feeling, I have a short quiz available on the web and in my book that will help you know for sure.
About the Author
Home Office Success Guru Jeff Landers Offers up Tough Learned Lessons about Major Business Killers In Your Home Office
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