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Website Content Management In The Business World

Mar 20, 2008
Website content management consists, basically, of a system for web applications that create and manage HTML content on websites. A website content management system (WCMS), in other words, is a content management software system (or CMS). It is utilized for managing and controlling large amounts of dynamic web material. A web content management system is actually a content management system that has extra features that are used for easing web content publishing to web sites.

CMS helps with content creation and its control and editing. It also facilitates many other essential web-maintenance functions. Often the software has a tool package which is designed to help novice users with little to no computer language programming skills to effectively manage the content. CMS are mainly utilized as a way of interactive use by potentially a large group of contributors.

Website content management systems are utilized for storing, controlling, versifying and publishing content for a specific industry. The content is typically manuals, both technical and operator, sales guides, marketing materials and news articles. A content management system normally supports documents and multimedia materials. It will also identify key users and their roles in content management. It will also assign roles and responsibilities, and track and manage the multiple versions of a single item of content, etc.

Most systems utilize a database for content storage, metadata, and artifacts that may be necessary to the system. Often content will be stored as XML, as this eases reuse, and enables more flexible options for presentation. A presentation layer is used to display content to visitors to the site based on a template set. These templates are often XSLT files, and while administration is generally done through interfaces that are browser based, some systems do require a fat client.

The system contains content that is easy to edit. Once the content is separated from the visual presentation of the site it generally is much more easily edited and manipulated. Its feature sets are also scalable, and it has standard upgrades, as well as management of work flow and documents.

Website content management systems can allow for individual users to work within a virtual framework of the entire website, document set, and code base. Multiple interdependent resources can be changed and those changes can be viewed and/or executed in their own contexts before final submission.

It is very helpful in ecommerce allowing business people to readily change the content of their websites in order to meet their changing marketing requirements. Likewise, it is a great tool for education enabling schools and universities to edit their website’s content without consulting a professional web designer.

Website content management consists, basically, of a system for web applications that create and manage HTML content on websites. It is a content management software system (or CMS). A web content management system is actually a content management system that has extra features that are used for easing web content publishing to web sites. It is very helpful in ecommerce allowing business people to readily change the content of their websites in order to meet their changing marketing requirements. Likewise, it is a great tool for education enabling schools and universities to edit their website’s content without consulting a professional web designer.
About the Author
George Purdy recently published some new articles on website content management. He is an established public speaker and writer on this subject. Then you might be interested in website content management. You'll find great tips and tricks to boost your knowledge.
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