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Five Methods Of Search Engine Optimisation

Mar 21, 2008
The process of search engine optimisation can be time consuming and laborious, it is easy to go down the wrong path and pursue strategies that will have little worth in real terms. Inefficient optimisation strategies may even harm your search engine rankings rather than improve them. The best course of action is to keep it simple and by utilising these hints you should, in time, see better search engine rakings.

The first thing to watch is the keyword density on your site; it is tempting to cram your webpage full of keywords in the misconception that it will lead to better search engine rankings. Optimisation companies will tell you to stick to a keyword density of around ten to fifteen percent. The figure of density can be surmised thus; if your webpage has one hundred words upon it, and your keyword is laptop, the content should not use the word laptop more than fifteen times. Search engines see high keyword density as a somewhat 'spammy' approach that will not bring results.

Most optimisation companies will stress the importance of building links to your website. Building an array of links may take time but is an essential part of the search engine optimisation process. Without links your website will experience low rankings and hence less traffic enquiring about your services or products. Care must be taking when constructing links however; there is little point in creating a mass of links that have no correlation to the website.

Relevance is a key principle when creating links and hence linking to other sites of a similar ilk is advisable. If you have a huge amount of links that are completely irrelevant, the search engine technicians will eventually pick up on this and the effect on your page rankings will certainly be detrimental.

The use of headings is an efficient form of search engine optimisation that is becoming increasingly popular. Headings in the past have been put in bold type to make them more noticeable for human users, this however may have a detrimental effect upon rankings and hence new uses for headings have become apparent. Headers that are labelled H1, H2, H3 and so on not only act to catch the customers eye but through effective design they can become more visible to search engine spiders by making the website seem more relevant in terms of the various heading titles.

Naturally it is the H1 header that is the most important in terms of visibility to search engines as this is the fist thing they will read on entering a site. Subsequently it is tempting to place more than one H1 heading in order to keep the search engine spider interested. This however is not a valuable search engine technique as it may make the webpage look 'spammy' and harm rankings. It is possible though to place more than one H2 and 3 headers on a page although it is usually advisable to make it to H6 before repeating numbers to once again avoid looking 'spammy'.

An important aspect of optimisation is the loading time of your website. If your page loads extremely slowly it is unlikely that customers will hang around to see your products and offers. Grabbing their attention quickly is essential in generating more sales and hence greater profits. Slow loading times can be the result of having too many images on your site as well as complex flash displays. Code at this stage can be important as excessive amounts of code such as JavaScript can increase the loading time.

The most important of all however is creating unique content for your website, there are many sites out there that will happily copy other WebPages and use their content. This is fundamentally plagiarism and in the industry referred to as duplication. A search engine will not rank you much higher if your website is full of duplicated content, especially when compared to the benefits of unique content. Thankfully many search engine optimisation firms can undertake this written work for you.

By keeping it simple and following these hints it is likely that your rankings will improve dramatically, although these strategies may seem possible to do yourself it is usually worth hiring professionals who can undertake them for you. After all getting truly expert advice on methods and techniques of search engine optimisation is a highly valuable asset.
About the Author
Internet marketing expert Thomas Pretty looks at different methods of search engine optimisation used in the industry by contemporary SEO specialists.
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