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Search Engine Optimization - Small Fixes That Have Large Impacts

Mar 21, 2008
When working with my clients, I am always asked, what can we do to increase our search engine rankings without having to do too much work on our end? Well, there are definitely some small things you can do that have large impacts on your search engine rankings; you just have to know exactly what to do and how to do it properly.

The first thing you need to focus on is your title tag, your site description, your site keywords, h1 tags, and keyword density. If you have already done the research and chosen the keywords that you will be targeting, the rest is pretty straightforward. Basically, all you need to do is make sure that the keywords you are targeting are in your title tag, description, keywords, h1 tags, and sprinkled throughout the text of your website. You must be careful to place these keywords strategically though; it looks really spammy if you just have the blatant keywords in every place that you need them. Try to write complete sentences for your title tag, site description, and h1 tags to show Google that you are on their team and will play by their rules. If you cooperate with Google, they will be good to you and your website.

Another thing that is very important is your internal link structure. Most people have never heard of this or know what it is. Take a look at the footer of your website? Is there anything there other than a copyright notification? Throw some of your keywords that you are trying to target down in the footer and have them link back to your home page. Do this on every page of your website and see your website move up in the rankings the next time Google spiders your site. You should also see what links on each page you can
About the Author
Greg Shuey is an expert search engine optimizer. With the help of his team, Web Vizion is a sure choice for your SEO needs.
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