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Eight Steps to Managing Irresistible Trends Well

Mar 22, 2008
"An optimist is someone who thinks the future is uncertain." --Unknown

To create the ideal alignment with irresistible forces, the bad mental habits, or stalls, need to be eliminated and replaced with a new set of better habits. It is not enough to stop fighting irresistible forces. What you must do is to capture the benefit of these irresistible forces.

In this article I present an eight-step process that should be continuously repeated. Each time you use the process, you will develop and reinforce these new habits for capturing momentum from irresistible forces, the source for achieving breakthrough gains.

You should now develop these new habits to identify what the irresistible forces are, track their direction and strength, locate the best ways to adapt to them, create new ones in some cases, and make continuous changes in your company's directions in order to become the irresistible growth enterprise.

Although each step is valuable by itself, the combined effects are far more than the sum of the steps. You should be sure to learn and practice each step in the right order to become a master of irresistible force management, the key skill needed by the irresistible growth enterprise to make breakthrough gains from unstoppable change.

Step One is to recognize how measurements can help your company identify and understand more about irresistible forces.

Step Two is to learn how to anticipate when irresistible forces will shift.

Step Three is how to identify the future best practice for locating, anticipating, and adapting to changes in irresistible forces.

Step Four is to find ways to exceed the future best practice in the areas you have examined through Step Three.

Step Five is to identify the ideal best practice for dealing with changes in irresistible forces.

Step Six is to determine how your enterprise should apply the ideal best practice relative to your irresistible forces.

Step Seven is to learn how to align people to achieve the benefits of irresistible force management.

Step Eight is to repeat steps one through seven for improved effectiveness in using the irresistible force management process.

Mastering these eight steps takes careful attention, practice, and perseverance. I suggest that you choose one area that is important to your business and move through the eight steps to become familiar with the process.

Your reward will be to move well ahead of your competitors in using the constantly shifting volatility of your enterprise's environment for the best benefit of your stakeholders: employees, customers, suppliers, partners, shareholders, and the communities you serve. This irresistible force management process is the key competency that will distinguish the most successful enterprises in the twenty-first century because it will help you create the flexibility needed to achieve the most benefit from ever-more volatile irresistible forces.

This article's fundamental point is that no matter how successful you and your operation have been, you are performing well below your easily achieved potential. If your company is typical, you're getting full benefit from irresistible forces (such as demographics, customer preferences, and business conditions) a small percentage of the time.

Most of the rest of the time you're struggling to fight off the negative effects of irresistible forces acting as head winds, rather than changing your orientation to use the forces as tailwinds in your favor. And it is rigidity that keeps you struggling, for inflexibility is the primary reason for the frequent, large gap between an enterprise's potential and achievement.
Here are the most significant reasons why:

At best, rigidity keeps you firmly focused on your organization's goals while denying you the majority of the most effective tactics to achieve those goals. If your company isn't increasingly relying on irresistible forces to accomplish goals, you are going to fall geometrically behind companies that do because the power and variability of these irresistible forces are rapidly increasing.

Rigidity keeps you from seeing and acting on your company's best opportunities. When you reach your goal by one of the longest routes possible, you'll have wasted lots of time and resources that could have been used to reach the goal much sooner with less effort.

At worst, rigidity can put your existence into doubt, like an oak tree suddenly facing a hurricane. Companies that have done little to adapt to irresistible forces can quickly disappear from sight, like an oak toppling into a lake after being felled by strong winds. Retailing provides this kind of example on a regular basis, as customer needs and preferences and supplier economics shift in ways that make an existing retailing business model obsolete. When was the last time you remember going into a Woolworth or S.S. Kresge store?

To have the most advantageous strategic position, you must act first to align your enterprise more perfectly with the most important shifting irresistible forces. This position allows your company to capture more benefits sooner, use fewer resources to get there, and avoid costly problems. Each time you execute this superior adaptation, you'll create substantial advantages over the other organizations that either miss the shift in irresistible forces or that belatedly follow you in adapting to those shifts. Making irresistible force management a strategic platform for growth will enormously reward your enterprise.
About the Author
Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. Read about creating breakthroughs through 2,000 percent solutions and receive tips by e-mail by registering for free at

http://www.2000percentsolution.com .
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