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The Importance Of Article Marketing

Mar 23, 2008
Article marketing, or the distribution of articles by someone in an effort to promote themselves and their business is a great way to gain exposure for yourself, establish your expertise and drive traffic to your website.

Article marketing is simple. This is why it is something every online business owner should take advantage of. Why loose out on an opportunity to help yourself and your business? It is a great way to brand your company and a quick efficient online technique for search engine optimization.

If you are a business owner with knowledge of your field and target market and with good writing skills you can probably write your own articles to use in article marketing. However if you do not feel comfortable writing or you just feel that you do not have the time to put into doing so, then there are other options as well.

Two of your best options for obtaining articles to market other than doing them yourself is to either hire a ghostwriter to write them for you, or purchase PLR (Private Label Rights) articles to tweak and customize to use instead. There are many online companies out there, which specialize in this. With the help of a virtual assistant it can also be accomplished.

Once you have the articles you can distribute them online by submitting to article banks, blogs, directories and posting them on your own website, sending the articles to your list, or including them in your newsletter and info products. Articles can contribute tons of content to your site on a regular basis in the end, once again making it internet friendly.

One of the most important features of an article that you are using for article marketing is the resource box. In the resource box you will include a short bio about yourself, the author, and keywords that you link to your website.

These keywords help your target market to find you and help you to drive the traffic you are looking for to your site. It is great for building incoming links and directed hits that you are in need of the website.

Putting articles out there also helps others to see your name on a regular basis and begin associating you with the topics that you are writing about, helping to establish yourself as an expert in that field. Be sure and always write about topics that are related to your business that you want others to come to you for. This after all is the whole idea behind article marketing, getting people to come to you for your product, service, or expertise.

This in the end gives you more credibility as and expert in the chosen niche of your choice. So you see article marketing if done correctly can be a great boost to your search engine rankings. Giving you an awesome effective method, of some great search engine optimization. With just a little bit of work you can reap a great reward in the end.
About the Author
Elizabeth Ashe is the owner of http://www.allnaturalwahm.com . To find out more on internet marketing and to recieve a free traffic gift, visit http://www.allnaturalwahm.com
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