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12 Tips For Crating A Newsletter That Gets Read

Mar 24, 2008
Why should you publish an e-zine (i.e., an e-mailed newsletter)? To revisit your customers and potential customers in your target market. It reminds them about you, and it gives them reasons to return to your site.

Your e-zines can deliver one or more of the following:

New info about your site (the easiest model to create/maintain)

New product/service introductions/upgrade announcements

Brand new content exclusive to subscribers (the hardest model, since it involves creating new content, but it may make sense if subscribers are prospective clients for your high-priced services)

Here are 12 tips to help you with creating your e-zine:

1. Set up the subject head of your newsletter carefully. Clearly have your topic in the subject, so it stands out as being a topic about which the user is interested. Have an issue number or volume number, so that they see this is a repeating publication - one they come to expect.

2. Keep a consistent schedule. Users begin to expect the message to come in on a certain day, at a certain time. That makes them less likely to delete it when it does arrive.

3. Write articles that provide your readers with a list of useful tips or instructions on how to reach an objective.

4. Publish interviews. Contact experts on the topic your e-zine covers and request interviews. Most people will agree as it provides them with promotion of their businesses at no cost. Publish your interviews in article format or use the popular Q&A formula.

5. Write articles that focus on a current hot topic, trend or something seasonal in nature such as how to increase sales during the holidays.

6. Provide polls for your subscribers to take. Publishing polls will help you to increase the number of people that read your e-zine because your subscribers will be interested in seeing the results. Your polls can also be used to help you decide on changes in your content, publishing schedule, or to decide on new things to add to your newsletter.

7. Provide your subscribers with resources related to your e-zine's topic. You could provide a list of your favorite resources such as your top 5 books/e-books on e-zine publishing, marketing or web design with a brief description of each of your resources.

8. Provide endorsements within your newsletter for your products from respected experts in your field or list testimonials from your satisfied customers.

9. Add an "Ask The Editor" section. Write out thorough, detailed answers to your subscribers' questions within this section. This will increase your status as an expert in your field, which will lead to more sales of your products.

10. At the end of each issue, tell your readers what your next issue is going to be about such as the title and description of your feature article or anything new that you have planned. This will help you to increase your readership by getting your subscribers to look forward to your next issue.

11. Show concretely that you value your visitors. Offer a freebie that is worth their consideration. Accomplish that and you will get new subscriptions. Now just make sure that your e-zine doesn't disappoint. You want your e-zine to build long lasting relationships.

12. If you are a Service Seller, an newsletter is a must. The better your publication, the more you impress people with your expertise and ability to deliver. You build credibility.

No client hires a service provider on the first, second, or third contact. Repeat exposure is the effective repeat credibility-booster that you need to quietly-yet-powerfully convince your prospect that you are the right person to retain.
About the Author
Kimberly Anne is a seasoned businessperson with over 20 years of marketing experience. With a BA and a MBA, she has helped thousands of people start home businesses and achieve success. She publishes a monthly newsletter Your Biz Tool Kit for home business owners. For more information and resources visit Kimberly's site www.all-about-home-businesses.com.
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