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Ultimate Secrets Of Coupons Mailings

Mar 24, 2008
For years we have known the power of offline marketing and the absolute techniques use by genius marketers of the past and the internet marketers of the current times. While the principles of internet marketing are more or less derived from the offline world,the cost of SEO, Website Creation, maintenance and paid traffic generation in a ultra competitive environment is making it difficult for many internet marketers to profit quickly.

Given this many internet marketers are going offline and are implementing age old techniques to create profits.

Talking about age old methods, there are many. While direct mail or otherwise known as snail mail has worked successfully for generations is one technique that even works to this day. Coupons are no way far behind. Coupons are one of the best ways to marketing something offline.

While many have complained about the poor response rates for couple offers ,the marketplace is cluttered with too many coupon offers. Yet there are ways to get the attention of your prospects.

Here is an ultimate secret on how to get attention to your coupons.

Sending coupons to hundred of thousands of people in your city could be expensive. So to cut cost I recommend that you approach five or ten different businesses that compliment your business but they are not in direct competition with you. Tell them that you are sending out coupons to huge databases that are well segmented and can be effectively targeted in and around the city. Once you have all these coupons with you stack those coupons together into one envelope and wrap your coupon around that stack.

The idea is when the receiver opens that envelope he will see your coupon or your offer FIRST before seeing other offers. So by doing this you are getting the desired attention as well as you are also cutting down the cost of doing this direct mail because now ten of the other marketers are also sharing the money with you and the strategy you adopted works out better for everyone.

I also suggest that you disclose to your partners( in this plan) about the fact that your coupon is wrapping the stack. At the end of the day this is an integrity issue. If the object to this idea tells them that you will do the entire printing, provision and mailing of these coupons and, therefore, you need some leverage over the others. If they still disagree, convince them with a price break.

Remember your goal is to recover your mailing, printing and handling costs upfront. This technique is effective provided you get your partners approval and continuously mail these coupons on a regular basis.
About the Author
Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer and his blog
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