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Productivity Drives Unified Communication Strategy

Mar 25, 2008
We are living in a world which is advancing at a furious pace. In today's world integrated communication between workers, customers and business partners assumes great significance. The ability to interact and communicate with those involved in the business is increasingly becoming a serious issue in achieving the upper hand among business organizations.

To integrate relationships among businessmen and customers alike an organization should posses excellent IT and messaging strategy. This relation or interaction can be considered as the primary reason behind the development of UCC.

Today there are a lot of integration and collaboration technologies in prominence in a particular organization. UCC defines an efficient way to blend these varied integration and collaboration technologies into a single effective strategy. It improves interaction between key persons in an organization and provides a smoother, efficient and less taxing environment. Its effective usage results in an alleviated operational efficiency and leads to in-depth business communication.

There are a lot of challenges faced by business organizations these days. The number of satellite channels in use is increasing in number and they are also becoming more and more sophisticated with improvements in technology. This puts added pressure on the organizations and customers to use these channels in a manner which will deliver maximum amount of efficiency. The fast world we are in today make the users to demand instant access and quick results from every activity they perform. This increases the workload of the employees and even could have adverse effects on our personnel life.

The impetus on quick reaction time to the latest SMS or phone call could have an unfavorable impact on the expected productivity. This also forces the employees to end up causing some kind of discomfort to the users. One of the major problems is the lack of priority in messaging systems. This has led to unnecessary usage of mobile phones and it has increased the cost of phone calls. With such huge amount of satellite channels available, organizations are left with no choice but to face the colossal challenge of tracking, storing, retrieving and distributing the information acquired from the various channels.

What Unified Communication and Collaboration does is that it helps the organizations to make efficient use of the various multi-functional technologies available to us. It avoids the complexity to a very great extent. Its aim is to provide a single multimedia application which can support the multi-dimensional systems. The notable features include the adeptness in managing voice and data across a single integrated network.

The integration of wide-area, local-area and remote access networks is also provided. The issue of security is given paramount importance. No matter what kind of device or channel is used the ability to deliver reliable security remains undiminished. Presence technology is also used which the enables the presence of the user to be updated in an automated fashion so that contact can be made easily.

UCC improves production efficiency along with employee productivity. It also increases customer satisfaction and enables the organization and the customer to save money. It also provides an incredible foundation to adapt to progress in the messaging technology. It also enables to collect a bird's eye view of the customer interaction thus improving the customer service facilities. Excellent scalability can be achieved for the future technologies.

Microsoft recently launched a unified product which includes product roadmap and partner ecosystem. New 2007 Office system products can furnish solutions which unites voice, conferencing, IM and collaboration. Through the new approach Microsoft puts people in the middle of communications by giving single identity over all modes. It also collaborate into the routine work processes people go through. This has presented the one vital missing link in unifying business messaging across the world. Interactions around the world stand to benefit from the advent of UCC.
About the Author
Datacraft is the leading independent IT services and solutions company in Asia Pacific. Datacraft combines an expertise in networking, security, Microsoft solutions, storage and contact centre technologies, with advanced skills in consulting, integration and managed services, to craft IT solutions for businesses.
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